NatWest Group
Service Design Lead

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Join us as a Service Design Lead
In this dynamic role, you’ll have the chance to make an impact by contributing to the development of service design and experience strategy, while overseeing a team of Service Designers and the delivery of associated strategic initiatives.
You’ll lead service design delivery for mid-size and increasingly complex projects, ensuring designs are user-centred, inclusive, and aligned to experience design, business area, and enterprise strategies. This is an opportunity for you, as an evolving leader, to lead teams toward achieving project goals while continuing to develop your own leadership skills and capabilities.
Drive the integration of AI into service design by identifying opportunities from experimentation and pilot programmes, translating insights into best practices that support consistent service outcomes. You’ll also work closely with Design Leadership and Operations to define and implement AI-enabled service design workflows, fostering capability development, and continuous improvement across the design community.
What You'll Do
As a Service Design Lead, you’ll oversee the scoping, direction, and planning of service design for mid-size and increasingly complex projects and programmes while contributing to the overall service design strategy. You’ll lead and execute service design activities across initiatives, ensuring outputs are validated, user-centred, aligned with business needs, and free from barriers that could impact delivery. You’ll also foster strong collaboration across design disciplines and other functions, engaging key stakeholders to maintain alignment and support the effective delivery of projects, programmes, and strategic initiatives.
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I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
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We’ll expect you to shape and promote the use of service design guidelines and standards to support consistency and scalability, while continuously developing your own domain knowledge and leadership skills. You’ll also help build team capability by coaching, mentoring, and providing constructive feedback, contributing to the growth and maturity of the practice. Moreover, you’ll act as an escalation point, making project and programme-level service design decisions within defined authority, ensuring that outputs remain user-centred, inclusive, and aligned with project objectives and business goals.
In Addition, You’ll Be
- Ensuring service design is delivering impactful end-to-end experience improvements through seamless cross-channel services that balance innovation, user needs, and organisational constraints
- Enabling collaboration across multiple disciplines and functions for programmes and complex projects, ensuring clarity of responsibilities and deliverables for each discipline
- Clearly communicating the value and impact of service design decisions across projects and programmes to a wide range of audiences
- Acting as a key contact for stakeholders, managing expectations, influencing decisions, and overseeing progress, risks, conflicts, and alignment issues within defined authority, escalating when necessary
- Shaping and evolving guidelines and standards to drive scalability, consistency, quality, accessibility, and inclusion in service design, while ensuring all outputs comply with necessary regulations
The Skills You'll Need
We’re looking for someone with a strong understanding of user-centred design and comprehensive knowledge of redesigning and operationalising services, with solid expertise in embedding accessibility and inclusion throughout the design process. To succeed in this role, you’ll also need proven experience delivering service design for mid-size, increasingly complex projects and programmes, grounded in user research and supported by a portfolio that demonstrates effective end-to-end service design across both front-stage and back-stage elements.


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In Addition, You’ll Need
- Experience defining and leading design projects and programmes at pace, using agile delivery methods
- A track record of leading, coaching, and developing service designers, fostering a culture of continuous learning, high performance, and inclusive practice while supporting career growth and capability development across the team
- Strong skills in design thinking, data analysis, mapping, and facilitation
- Experience working in multidisciplinary teams and effectively collaborating with cross-functional partners, with proven leadership capability
- Strong stakeholder management skills, including clear communication, expectation management, presenting the rationale behind design decisions, and advocating for the value and impact of design
- Experience leading and developing service design talent, including line management, coaching, mentoring, performance development, and fostering a culture of knowledge sharing and continuous improvement
- Driving the adoption of enterprise-approved AI capabilities within service design, translating experimentation and emerging opportunities into scalable ways of working, guidance, and best practice that enhance efficiency and service outcomes
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