Alder Hey Children's Charity
Shop Manager

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Job Purpose
We are looking for an experienced, ambitious Charity Shop Manager to join our Charity team to manage one of our successful charity shops. As a Shop Manager for Alder Hey Children’s Charity, you will deliver sales, Gift Aid, and profit targets to generate income for our charity. You will empower and lead a diverse shop team, including volunteers, always demonstrating our Charity Values of:
- Courage
- Together
- Passion
- Magic
The Shop Manager will be an integral part of the wider Charity team.
Main Duties/Tasks
Income Generation
- Accountable for the shop’s performance in relation to all sales targets and Gift Aid targets and KPI’s. Ensuring that the results are communicated to the shop team and that all staff and volunteers are aware of, understand, and are working to meet/exceed the agreed targets and KPI’s.
- Actively drive stock generation through community engagement and donor relationships.
- Ensure maximum stock availability through effective stock control and shop replenishment.
- Continually review the rotation, quality, and replenishment of stock to maximize sales.
- Achieve the optimum price point for all stock items and promotional merchandise for seasonal and window themes, following the principles of Alder Hey Children’s Charity price guidelines.
- Provide direction and support to shop staff to actively promote Gift Aid to maximize contributions from donations.
- Identify local market and business development opportunities for performance improvement.
- Explore ways to maximize sales via events, donation drives, pop-up shops, etc.
- Support the team to maximize income via our online platforms.
- Make commercial decisions to drive profitability of the shop.
- Present and maintain the highest standards of shop merchandising and visual layout.
- Support van deliveries and collections, including arranging schedules and assisting on the van when required to meet operational needs and support the team.
- Prepare and complete all shop administration, inclusive of cash handling and banking functions, to the highest standard, accurately, and on time, always adhering to Policies and Procedures.
- Plan and organize daily workload throughout the shop in a way that ensures efficiency.
- Maintain an appropriate income/expense budget, e.g., petty cash, in accordance with the set targets to maximize the profitability of the shop.
- Seek, utilize, and analyze management information, including EPOS data, to manage shop performance, seizing opportunities for improvement.
- Work with the wider Charity team to promote and support fundraising activities and events.
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Staffing and Volunteers
- Create an inclusive environment where staff, volunteers, and customers are treated with dignity, respect, and fairness.
- Line management of Assistant Shop Manager and team of volunteers.
- Proactively recruit, manage, and retain a diverse team of volunteers, utilizing their skill sets and motivating them to deliver great customer service and perform tasks in line with charity standards.
- Maximize the shop’s opening hours and ensure the shop is open and managed by the shop team in the manager’s absence.
- Accountable for planning the shop rota, including both shop staff and volunteers, to ensure cover at all times.
- Ensure that new staff members and volunteers are provided with the appropriate induction process and training for their role.
- Provide and support ongoing training and development.
- Train and develop shop staff and volunteers in customer service standards, operating standards, and retailing skills.
- Work and treat staff and stakeholders in accordance with the Charity’s values.
- Ensure all Security, Health, and Safety policies and procedures are adhered to in order to provide a safe and secure shop environment for staff, volunteers, customers, and charity assets.
- Provide regular and relevant training for staff and volunteers in Health and Safety, maintaining legal compliance at all times.


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Customer Service
- Be passionate about delivering the highest level of shop standards, cleanliness, display, and merchandising.
- Exceed customer expectations by providing excellent quality service.
- Seek out new opportunities to make a real difference to our customers' experience.
- Make a positive impact within the local community.
- Play a key role in enabling the shop to represent the Charity’s values.
Other Duties
- Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organization.
- Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to the team’s development and working collaboratively with colleagues and volunteers.
- Attend and support events run by the fundraising teams where required.
- Any other reasonable duties as required by your line manager.
Closing Date
11th August 2026 at 12 noon
Interviews
18th August 2026
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