Advocate Group
Shopper Insights Manager
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Unleash the power of insight. Drive commercial growth. ⚡
At Monster Energy, we don't do things by halves. We're a global brand built on energy, ambition, and challenging the status quo. Now, we're looking for a Shopper Insights Manager to help us understand our shoppers better than ever and turn that knowledge into commercial action across EMEA.
This is a brand-new opportunity to build and shape our dedicated shopper insights capability, working at the heart of our Commercial Strategy & Insights team. You'll have the autonomy to challenge thinking, uncover opportunities, and influence how we engage with shoppers, customers, and retail partners across the region.
If you're someone who loves getting under the skin of shopper behavior, thrives on data, and knows how to turn a great insight into a compelling commercial story, this could be your next move.
What You'll Be Doing
- Own the shopper agenda: Build and drive the EMEA shopper insights strategy, bringing the voice of the shopper into commercial planning and decision-making.
- Turn data into action: Use NielsenIQ and other syndicated data sources to uncover trends, identify growth opportunities, and shape category strategies.
- Create killer stories: Translate complex data into engaging, insight-led presentations that influence Sales teams, bottling partners, retailers, and senior leadership.
- Get closer to the shopper: Lead end-to-end research projects to understand shopper journeys, purchase drivers, barriers, and behaviors across channels and markets.
- Challenge the status quo: Identify gaps in existing research, develop new hypotheses, and bring fresh thinking to how we understand and engage shoppers.
- Build powerful partnerships: Manage relationships with NielsenIQ and external research agencies, ensuring we get maximum value from our data and investment.
- Influence across EMEA: Partner with Commercial, Trade Marketing, Consumer Insights, and Category Development teams to embed shopper understanding into business strategy.
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What We're Looking For
- Proven experience in Shopper Insights, Category Insights, or a closely related commercial insights role within FMCG.
- Expert knowledge of NielsenIQ, including syndicated retail data such as Scantrack, RMS, or Homescan.
- A strong analytical mindset, with the ability to interrogate complex datasets and uncover meaningful commercial opportunities.
- Experience designing and leading shopper research, from briefing agencies through to delivering actionable recommendations.
- A natural storyteller who can bring data to life through impactful presentations and compelling commercial narratives.
- Confidence influencing senior stakeholders and working across a complex, matrix organization.
- A proactive, curious approach, with the drive to shape a developing function and make things happen.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Experience with Kantar, Circana, IRI, dunnhumby, or other shopper analytics platforms would be an advantage.
Why Monster?
This isn't a role where you'll simply report on what's happening. You'll help shape what happens next.
With a dedicated EMEA remit, significant exposure to senior leadership, and the opportunity to build a capability from the ground up, you'll have the platform to make a genuine impact on our commercial strategy and how we connect with shoppers.
If you're ready, hit APPLY NOW! 💚
The Advocate Group is the exclusive talent partner for Monster Energy. All direct or third-party applications will be forwarded to The Advocate Group for processing.
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