Church & Dwight Co., Inc.
Shopper Marketing Manager
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About the Role
We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible.
Are you passionate about understanding shoppers and turning insight into action? Do you thrive in a commercial environment where data, creativity and execution come together to drive business growth? We are looking for an experienced Shopper Marketing Manager to lead the development and delivery of our UK Shopper Marketing strategy across a portfolio of leading brands and retail customers.
This is a pivotal role within the business, responsible for transforming brand and commercial strategies into compelling shopper experiences that increase conversion, strengthen customer partnerships and deliver profitable growth. You'll have ownership of a significant shopper marketing investment, working closely with Sales, Marketing, Category, eCommerce and external partners to ensure every pound spent delivers measurable commercial value.
Key Responsibilities
- Develop and deliver the UK Shopper Marketing strategy, turning brand and commercial objectives into impactful shopper activation plans.
- Manage a significant shopper marketing budget, ensuring investment is targeted, measurable and delivers strong commercial returns.
- Lead customer-specific activation programmes across retail and eCommerce channels, including promotions, launches, seasonal campaigns and in-store activity.
- Use shopper, category and customer data to identify opportunities, evaluate performance and optimise ROI.
- Partner with Sales, Marketing, Category Management and external agencies to create best-in-class shopper experiences.
- Drive excellent execution across all customer touchpoints, ensuring activity is delivered on time, within budget and to a high standard.
- Act as the UK shopper marketing expert, influencing business decisions through insight, data and a deep understanding of shopper behaviour.
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What we are looking for
- Proven experience within FMCG, ideally in Shopper Marketing, Customer Marketing, Trade Marketing or a similar commercial role.
- Strong commercial acumen with a good understanding of NSV, margin, ROI and promotional effectiveness.
- Experience developing and executing successful shopper and customer marketing plans.
- Proven ability to manage significant budgets and evaluate investment performance.
- Strong analytical and numerical skills, with experience turning shopper, customer and retailer data into actionable insights.
- Advanced Excel and PowerPoint skills, with confidence presenting recommendations to senior stakeholders.
- Knowledge of Nielsen, Kantar and other relevant insight tools.
- Strong understanding of the UK retail landscape, shopper behaviour and customer dynamics.
- Excellent communication, influencing and stakeholder management skills.
- Experience working collaboratively with cross-functional teams, agencies and external partners.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- A commercially curious, shopper-focused mindset with the confidence to challenge, innovate and drive continuous improvement.
- Highly organised, proactive and accountable, with a positive and solution-focused approach.
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Why Join Us?
This is an exciting opportunity to make a significant impact in a growing FMCG business. You'll have the chance to influence how we invest, shape shopper experiences across major UK retailers and work with some of our biggest brands to drive measurable business growth. If you're passionate about understanding shoppers, delivering commercial results and creating best-in-class activation, we'd love to hear from you.
This role is based at our site based in our London Office, Close to Euston and St Pancras Station. Working hours are 37 per week: Monday – Thursday 9-5pm and Friday 9-4.30pm.
In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus and membership of a health cash plan.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.co.uk/
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