Twine
Short Form Video Creator – Viral Social Content
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Role Overview
This role is ideal for a creative short-form video specialist with a passion for crafting engaging, viral content tailored to young professionals. You will play a pivotal part in building brand awareness and driving membership interest for a new social club launching in metro Detroit. The focus is on developing and executing a content strategy that resonates with American audiences, leveraging humor and cultural trends to maximize reach and engagement. As the physical location is not yet available, you will need to ideate and produce compelling content without access to the club space, using your creativity to generate excitement and anticipation for the launch.
Deliverables
- Develop and pitch creative concepts for short-form videos that align with the brand’s mission and target audience.
- Produce, edit, and deliver high-quality short-form videos optimized for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
- Implement strategies to maximize video reach, engagement, and shareability, with a focus on driving waitlist sign-ups.
- Monitor content performance and iterate based on analytics and feedback.
- Collaborate closely with the founder to ensure content aligns with brand voice and objectives.
- Provide examples of previous viral videos as part of your application.
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Requirements
- Demonstrated experience creating viral short-form video content for social media platforms.
- Strong understanding of American humor, trends, and cultural references relevant to young professionals.
- Ability to ideate and execute content without access to a physical location.
- Proficiency in video editing tools and social media publishing.
- Excellent communication skills and ability to work independently.
- Native-level English fluency.
- Portfolio or links to previous viral video work required.
- Availability for ongoing collaboration and potential follow-up projects.
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About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
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