Amazon
Snr Brand Partnerships Mgr, Brand Partnerships - Prime Video Advertising, EU
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Senior Brand Partnerships Lead
This is a senior, high-visibility role owning our most sophisticated brand partnerships end-to-end. You will lead Tier 1 custom executions — the bespoke, IP-led integrations that represent the pinnacle of what we offer advertisers — taking them from concept through creative development, cross-functional alignment and delivery. You will also run our custom-integration think tank: the engine that invents, pressure-tests and scales new partnership formats. You will be the connective tissue between commercial ambition and creative execution, and a trusted senior partner to teams across PVI Marketing, Amazon Ads, Studios and Brand Innovation Lab.
Key Job Responsibilities
Tier 1 Custom Executions
- Own Tier 1 brand partnerships and custom executions end-to-end — from opportunity framing and creative concept through development, production alignment and delivery.
- Lead bespoke, IP-led integrations across EU titles (e.g. custom ad production, co-branded content, product placement and licensing tie-ins), ensuring each is on-brief, on-brand and delivered to a high creative standard.
- Act as the senior day-to-day owner for flagship partnerships, coordinating advertisers, agencies, production partners and internal teams to keep complex, multi-workstream deals on track.
- Manage approvals and creative sign-off for custom assets (e.g. tagged tune-ins, end cards, taglines), securing the right internal and legal clearances.
Custom-Integration Think Tank
- Run the custom-integration think tank — identifying, developing and pressure-testing new partnership formats that extend our offering beyond standard sponsorship.
- Champion innovation and creative ambition while balancing commercial viability, operational feasibility and customer experience.
- Bring market and competitive insight to shape the forward roadmap of custom formats for future slates.
Cross-Functional Leadership
- Partner senior stakeholders across PVI Marketing, Amazon Ads (VSS, Go-to-Market, BIL) and Amazon MGM Studios to align on title selection, creative direction and ways of working.
- Lead co-creation models across PVA, BIL and PVI Marketing, defining a shared north-star vision per partnership and clear ownership through development and production.
- Author operating-model and process documentation, and drive cross-functional forums (title alignment meetings, programme reviews) that keep partners aligned.
- Influence without authority across a complex, matrixed organisation, resolving trade-offs between creative, commercial and operational priorities.
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Commercial & Operating Model
- Structure commercially viable custom opportunities and packages, working with Finance, Business Affairs and Legal on terms, compliance and contracting.
- Track performance and advertiser voice-of-customer, using insight to improve conversion, deal size and repeatability.
About the Team
Prime Video Advertising’s Brand Partnerships team turns Prime Video’s world-class IP into premium, custom partnerships for the world’s biggest advertisers. Across EU and LATCANZ, we go beyond standard sponsorship to build bespoke, high-craft integrations — connecting brands to our titles through custom creative, product placement, licensing and multi-market campaigns. We work at the intersection of PVI Marketing, Amazon Ads, Amazon MGM Studios and the Brand Innovation Lab (BIL) to deliver partnerships that are commercially significant and creatively excellent, while protecting the customer experience and the integrity of our content.
Basic Qualifications:
- Experience in developing, negotiating and executing business agreements
- Experience in a professional field or military
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking
- Experience working with Business Application Technologies, including, but not limited to End User Compute (EUC), Supply Chain, Contact Center as a Service, Consumer Data Applications, Encrypted Communications, and/or Communication Developer Services
- Experience solving problems with technology in the Healthcare/Life Sciences Industry
- Experience solving problems with technology in the Media & Entertainment Industry
- Experience solving problems with technology in the Global Financial Services Industry
- Experience solving problems with technology in the Telecommunications industry
- Experience solving problems with technology in the Automotive & Manufacturing industries
- Experience solving problems with technology in the Energy & Utilities industries
- Experience in Go-To-Market, Business Development, Sales, or Consulting
- Experience working with Advanced Compute technologies including, but not limited to: Accelerated Compute, High Performance Compute, Visual/Spatial Compute, and/or IoT.
- Experience working with Enterprise Application Modernization and Migration technologies, including, but not limited to, Mainframe, Serverless, Containers, or Cloud Operations
- Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
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Preferred Qualifications:
- Experience interpreting data and making business recommendations
- Experience identifying, negotiating, and executing complex legal agreements
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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