Wiley
Snr Director, Product Marketing & Customer Insights – AI & Data Analytics
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Job Description
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role
As Wiley builds out its AI and Data Analytics marketing organisation, this role sits at the centre of that effort - responsible for ensuring that what Wiley builds, how it is positioned, and how it is sold is grounded in rigorous market understanding and genuine customer insight.
The Senior Director of Product Marketing & Customer Insights is both a strategic architect and a commercial operator: setting the narrative for a growing portfolio of AI and data products, owning the research infrastructure that informs product and go-to-market decisions, and equipping commercial teams to compete and win in enterprise and R&D-intensive markets.
This is a role for a senior leader who can operate with credibility across Product, Sales, and Executive stakeholders; who understands the complexity of selling AI into large organisations; and who brings the discipline to turn market intelligence and customer voice into decisions, not just deliverables.
Key Responsibilities
Product Marketing
- Develop and own compelling value propositions, messaging frameworks, and positioning for Wiley's AI&DA product portfolio — differentiated by customer segment, buying role, and customer maturity stage. Ensure Wiley's positioning is credibly differentiated in a crowded and heavily hyped market, with a clear narrative that cuts through AI market noise.
- Lead go-to-market strategy and execution for new product launches, feature releases, and entry into new verticals — working in close partnership with Product, Sales, and the broader marketing organisation. Develop strategies that address the full commercial journey, including converting trials, pilots, and proof-of-concept engagements into contracted revenue.
- Provide strategic input into pricing, packaging, and bundling decisions alongside Product and Commercial leadership, ensuring that how Wiley's AI&DA products are structured for market reflects both customer buying behaviour and competitive dynamics.
- Oversee the build and maintenance of a suite of sales enablement materials — including pitch decks, competitive battle cards, solution briefs, technical whitepapers, and ROI and business case tools — that equip the sales team to win across enterprise, corporate R&D verticals.
- Partner with Demand Generation and Content teams to ensure that campaigns are grounded in strong product and market insight. Lead the development of industry analyst engagement (Gartner, Forrester, IDC), and vertical-specific narratives that establish Wiley's credibility and authority in AI and data for R&D-intensive industries.
- Define and track key product marketing metrics including pipeline contribution, win/loss trends, sales enablement adoption, pilot-to-contract conversion rates, and category awareness and share of voice in target markets.
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Customer Insights
- Oversee the Voice of Customer (VoC) programme across the customer lifecycle – ensuring the delivery of structured research (interviews, surveys, advisory sessions) that surfaces what customers need, how they buy, and where existing products fall short. Ensure these insights are synthesised and consistently operationalised into product, commercial, and marketing decisions rather than filed as reports.
- In partnership with Commercial and Product teams, establish and manage Customer Advisory Boards (CABs) representing Wiley's most strategic AI and data customers. Use these forums to validate product direction, stress-test positioning, and build commercial relationships at senior levels.
- Own win/loss analysis as a formal research function — going beyond anecdotal sales feedback to identify structural patterns in why Wiley wins or loses, and translating those findings into actionable recommendations for Product, Sales, and Marketing leadership.
- Commission and synthesise primary and secondary market research to size addressable markets, identify whitespace, and understand where AI and data analytics spend is flowing in target verticals including pharma, biotech, materials science, and corporate R&D functions.
- Develop deep buyer and user personas grounded in original research — covering motivations, decision criteria, pain points, and the internal political dynamics that shape how AI and data investments are approved and implemented in enterprise organisations.
Market Intelligence & Competitive Strategy
- Own a systematic competitive intelligence capability covering the AI and data analytics landscape. Ensure that intelligence is current, structured, and actively used to sharpen positioning and sales strategy rather than sitting in a slide deck.
- Monitor market trends, regulatory developments, and shifts in customer sentiment that have implications for Wiley's product strategy and go-to-market approach.
- Serve as the internal authority on the competitive landscape — providing regular briefings to Product and Sales and acting as a key input into product roadmap prioritisation.
Leadership & Cross-functional Influence
- Build, lead, and develop a high-performing AI&DA product marketing and customer insights team, establishing clear roles, ways of working, and a culture of commercial rigour and customer empathy.
- Act as a senior voice of the customer and market within Wiley's AI and Data Analytics leadership - ensuring that product development, commercial strategy, and marketing investment are grounded in external reality rather than internal assumption.
Required Qualifications
- Master's degree in Marketing, Business, or related field; MBA required
- 15+ years of progressive product marketing leadership with 8+ years in senior executive roles
- Proven track record of leading large product marketing organizations and achieving exceptional revenue growth
- Executive-level strategic thinking and advanced business leadership capabilities
- Exceptional communication, presentation, and executive presence
- Extensive experience collaborating with C-level executives and board-level stakeholders
- Advanced expertise in enterprise product marketing strategy, market leadership, and revenue optimization
- Proven ability to drive large-scale organizational transformation and lead through significant change
- Strong financial leadership and experience managing substantial product marketing investments
- Expert knowledge of advanced market research, competitive intelligence, and strategic product development
- Demonstrated success in building and leading high-performing senior executive teams
- Global market expertise and international business development experience
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About Us
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programming we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range
160,500.00 USD to 236,233.33 USD #LI-JG2
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