Pubity Group Ltd
Social Activation Director
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Social Activation Director
Facebook & Instagram Social Director, Meme & Viral Marketing.
About Pubity Group
Pubity Group reaches over 300 million people across its platforms: Pubity, Memezar, Film Seal, Dad Says Jokes, Fluffy, and Zar. Their Studio acts as the creative backbone, enabling brands to build content that earns its place in feeds rather than disrupting them organically.
The Role: Lead Social Activation for Branded Content
We’re hiring a Social Activation Director to bridge commercial and social functions, ensuring our branded content maximises engagement for both audiences and partners. The role sits at the intersection of creativity, analytics, and brand strategy—leading a global team that shapes how Pubity Group appears as a creative partner to brands.
Your Mission
Drive Performance & Content Evolution
- Oversee branded content performance across Pubity’s entire platform (Facebook, Instagram, TikTok, YouTube).
- Maintain strict quality standards for content while pushing new formats and placements in collaboration with editorial teams.
- Stay abreast of trending performance trends and strategically direct content production based on data insights.
Build & Lead a Global Social Activation Team
- Develop a high-performing cross-timezone team capable of delivering insight-driven, creative, and scalable results.
- Set SMART goals for each team member, nurture individual growth, and establish clear processes & tools for autonomy.
- Foster a culture of accountability while empowering individuals to operate independently.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Bridge Commercial & Editorial Functions
- Convene weekly branded campaign feedback sessions with the team and monthly sessions for broader commercial alignment.
- Ensure editorial and commercial teams share a unified understanding of what’s working, shifting trends, and future opportunities.
- Collaborate with the data team to refine commercial product offerings based on performance signals.
Own Commercial Integration & Operations
- Manage the Ad Calendar and cross-functional workflows to ensure ad policies are adhered to and deadlines met.
- Partner closely with Brand Strategy and Show Development to refine product positioning and market readiness.
The Team Lead Must
You’ll bring significant experience in social or branded content leadership. We need someone who:
- Understands social performance: Has deep expertise in Facebook, Instagram, TikTok, and YouTube, both editorial and commercial.
- Connects data to direction: Can critically analyse metrics and translate insights into actionable creative and commercial strategies.
- Builds & scales teams: Proven ability to hire, train, and manage creative teams across global time zones while maintaining productivity.
- Balances leadership & empathy: Sets high standards, gives decisive feedback, and builds trust without micromanaging.
- Manages large-scale content: Agency or in-house experience overseeing multiple content pages or social accounts at enterprise scale.
- Straddles creative & commercial spheres: Comfortable collaborating with sales and client services—fluent in both branding and business.
- Owns campaign reporting: Experience running detailed performance reviews, client debriefs, and structured feedback frameworks.
- Communicates clearly: Excellence in briefing teams, presenting data confidently, and writing content audiences actually engage with.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Pubity’s Commitment to Diversity & Representation
At Pubity Group, we’re actively cultivating a diverse, inclusive leadership—because authentic voices drive viral growth. As a leading Gen-Z platform, we’re dedicated to amplifying marginalised stories and supporting creators from underrepresented communities. All applications are welcome.
Apply now to shape the future of viral, performance-driven content.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills