Hunter & Gather
SOCIAL ADVOCACY MANAGER
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SOCIAL ADVOCACY MANAGER
Own organic social, community, creators and advocacy at Hunter & Gather - building the audience and word-of-mouth engine behind a fast-growing wellness brand.
ABOUT HUNTER & GATHER
Hunter & Gather exists to help people eat, feel, and look better through evidence-backed nutrition. We create natural supplements and nutrient-rich foods that put back what modern life takes out.
Feeling your best should come naturally. Everything we make starts with ingredients your body recognises, always free from seed oils, refined sugar and gluten. Ancestrally inspired, evidence-backed, made for modern life.
Around the products sits a warm, welcoming community and a wealth of accessible education, so people can reclaim their right to live well, one informed choice at a time.
We're an award-winning UK wellness brand in an exciting phase of development, with growth across the team, product range and sales channels.
REPORTING TO
Brand & Marketing Director (dotted line to Growth Director)
DEPARTMENT
Brand & Marketing
KEY DETAILS
- Full time (37.5 hours per week plus 1 hour unpaid lunch break)
- Hybrid (minimum 2 days per week in office) Office at RM16 6EW - Parking available and C2C station from London 1 minute walk from office
- 33 days leave (inc. bank holidays)
- Flexi start time (Core business hours 10-4)
- AXA Private Healthcare
- Discretionary up to 30% bonus (if eligible)
WHAT IS THE ROLE?
Hunter & Gather's opportunity is to become a brand people increasingly see, talk about, recommend and want to be part of. This role owns the organic social, community and advocacy engine that helps make that happen.
As Social & Advocacy Manager, you'll own our organic social strategy and operating rhythm, our community and our creator/advocate ecosystem - from grassroots customers and ambassadors through to experts, tastemakers and larger creator partnerships.
This is primarily a strategy, relationships and orchestration role rather than a hands-on content creation role. You'll determine what our owned channels need to communicate and why, build the channel plans and briefs, manage our communities and creator relationships, and work closely with our Content Creator to bring that strategy to life.
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You'll also manage the creator ecosystem that supports Performance Creative. You will own the relationships, commercial arrangements and operational pipeline; our Performance Creative Strategist will own the performance brief, creative direction and learning for creator content used in paid acquisition.
The ambition is to build one connected advocacy and creator ecosystem that strengthens both the brand and our commercial growth.
ESSENTIAL
- Proven experience managing creator, influencer or ambassador programmes end to end - sourcing, negotiating, contracting, briefing, relationship management and reporting
- Experience owning organic social strategy and channel management for a brand - including channel roles, content pillars, editorial planning, calendars, publishing, community engagement and performance reporting
- Strong briefing skills — able to translate strategy into clear, actionable creative briefs for internal creatives and external creators
- Hands-on experience with creator/influencer platforms and social management and listening tools
- Commercially confident managing creator budgets, usage rights, licensing and paid-media permissions.
- Data literate — comfortable reporting on community, advocacy and social performance and turning insight into action
- Comfortable working with a Mac
DESIRABLE
- Experience building TikTok Shop, affiliate or UGC creator flywheels, including sourcing creators for paid/performance usage
- Experience in DTC, FMCG or wellness brands
- Experience working alongside performance marketing teams and understanding their creator/UGC needs
- Genuine interest in an ancestrally influenced lifestyle the wider health and wellness space
KEY ROLES AND RESPONSIBILITIES
Community Strategy & Management
- Own community strategy and management end to end — building a warm, engaged community across our social channels and beyond
- Be the voice of the brand in community spaces: engagement, conversation and response across channels
- Develop tastemaker and word-of-mouth programmes that get Hunter & Gather talked about — from respected experts and thought leaders to everyday advocates
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Creator & Influencer Ecosystem — End to End
- Own the entire creator ecosystem: identification, outreach, negotiation, contracting, onboarding, gifting/seeding, relationship management and performance tracking
- Build and manage ambassador programmes across every tier, from grassroots to top-tier partners
- Service the growth team's creator needs — building and managing the pipeline of creators producing performance/ad content, briefed in partnership with the growth team's creative strategist
- Build out the creator flywheel using the right tools and platforms (including TikTok and TikTok Shop) to scale advocacy efficiently
Social Channel & Content Management
- Own the content management of our social channels: what's happening, where and when — plotting the channel calendars and plans
- Plan and schedule content, including identifying and reposting the best creator and community content
- Brief in the creative team to produce the assets to ensure channels are consistently fed with world-class content
Advocacy Ecosystem Strategy & Briefing
- Own the advocacy ecosystem strategy — defining how community, creators, experts and word-of-mouth ladder up to brand fame
- Brief the Creative on the assets needed to support community, creator and advocacy activity — clear on the what and why, so creative can deliver the how
- Coordinate with our PR agency partner where advocacy meets media, VIP and luminary activity
Measurement & Reporting
- Set KPIs for community, advocacy, creator and social channel performance, and report on them regularly
- Use insight to continually refine which creators, formats and programmes drive the greatest advocacy and commercial impact
What this role does not own
- Hands-on content production
- Performance creative strategy
- Paid-media buying or budget allocation
- Overall Brand and Marketing strategy
- PR strategy or PR agency ownership
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