ABL Recruitment
Social and Content Specialist
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An exciting opportunity to help shape the social presence of an ambitious automotive brand launching and growing in the UK market.
Job title: Social & Content Specialist
Location: London, UK /Fully On-Site
Job Type: Full-time, Permanent
Salary: Up to £50,000
The Opportunity
We are recruiting on behalf of an ambitious automotive brand looking for a creative and hands-on Social & Content Specialist to help build its UK social presence from the ground up.
This is more than a social media management role. You'll combine strategy, content creation, community engagement, and creator partnerships, helping define how the brand connects with UK audiences.
Key Responsibilities
- Own and manage organic social channels across Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- Develop and execute social media and content strategies aligned with the brand.
- Create engaging Reels, TikToks, short-form video, photography, Stories, and behind-the-scenes content.
- Capture content at vehicle launches, events, and partnerships.
- Adapt global content for UK audiences and maintain a consistent brand voice and visual identity.
- Identify and manage creator and influencer partnerships, from briefing through to delivery.
- Build and engage the online community, managing comments, DMs, and user-generated content.
- Work closely with PR, events, digital, retail marketing, brand teams, and creative agencies.
- Monitor social trends, cultural moments, and platform developments to identify new opportunities.
- Analyse social performance, produce reports, and use insights to optimise future content.
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About You
- 3-5 years' experience in social media, content marketing, or digital marketing.
- Experience creating social-first content for automotive, lifestyle, technology, or consumer brands.
- Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- Excellent copywriting, storytelling, and visual judgement.
- Hands-on experience with content creation, photography, and/or videography.
- Experience working with creators/influencers is highly desirable.
- Comfortable using tools such as Adobe Creative Suite, Premiere Pro, CapCut, or Canva.
- Experience with Meta Business Suite, GA4, or social analytics platforms is advantageous.
- Familiarity with AI tools such as ChatGPT for content planning and creative development.
- Creative, proactive, and commercially minded, with the ability to balance strategy with hands-on execution.
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Why This Role?
You'll have the opportunity to help build a new automotive brand's UK identity from the ground up, with genuine ownership to experiment, create, and shape its social presence.
If you're passionate about social media, content, creativity, creators, and automotive, we'd love to hear from you.
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