Mayhew
Social and Digital Communities Specialist
London
Posted 1 day ago
Get notified of more jobs like this · No spam, ever
How your CV stacks up
1Upload CV
2Analyse CV
3Improve CV
Upload your CV to see how well it fits this job role
?%
Social & Digital Communities Specialist
Build and manage Mayhew’s social and digital communities, turning online reach and engagement into meaningful supporter action. Be present at the heart of Mayhew’s day-to-day work, proactively capturing authentic stories and content from frontline teams, animals, volunteers and communities.
Bring specialist, up-to-date social media knowledge and a strong instinct for formats, trends and online behaviour, helping Mayhew grow engaged audiences and move people towards donating, volunteering, adopting, fundraising and other forms of support.
Main Areas of Responsibility
Social Media and Digital Communities’ Delivery
- Manage Mayhew’s day-to-day social channels, content calendar, scheduling, publishing, moderation and community responses.
- Build an active, warm and responsive online community through active two-way engagement, responding to and interacting with supporters rather than simply publishing content.
- Respond to comments and messages in line with Mayhew’s tone, guidance and escalation routes, ensuring supporters receive timely and helpful responses.
- Keep Mayhew’s social presence current and platform-appropriate, proactively identifying opportunities to increase relevance, reach and action.
- Exercise day-to-day editorial judgement within agreed brand, safeguarding and reputational parameters, escalating sensitive or higher-risk issues appropriately.
Frontline Presence and Content Capture
- Spend regular time on site and with clinic, community, rescue, rehoming, TheraPaws, volunteering and other delivery teams.
- Be present at the heart of Mayhew’s daily activity, identifying stories and content opportunities that would not be visible through predominantly remote work.
- Capture planned and real-time photos, short-form video, reels, stories, quotes, updates and behind-the-scenes content.
- Build trusted relationships with delivery teams while ensuring content gathering is safe, respectful, consented and does not disrupt services or animal welfare.
Content Creation and Storytelling
- Create engaging, platform-specific posts, reels, short videos, graphics, captions, stories and community updates.
- Translate everyday Mayhew activity into warm, accurate, ethical and action-focused storytelling that makes the charity’s work visible and relatable.
- Use Mayhew’s brand voice consistently while adapting tone, pace and format to different platforms and audiences.
- Repurpose strong content across channels and campaigns, working with Brand, Audiences & Communications, PR and fundraising colleagues.
- Flag website content issues or opportunities to the relevant colleague and provide content or information needed to resolve them.
Audience Growth, Activation and Conversion
- Grow digital audiences with particular focus on people likely to contribute money, time or voice.
- Create content that encourages people to donate, volunteer, fundraise, adopt, refer, advocate, share, attend or partner with Mayhew.
- Work within Mayhew’s wider audience activation framework, helping people move from awareness and engagement towards appropriate supporter actions.
- Identify signals of interest and ensure relevant audiences or leads are connected to the appropriate next step, journey or team.
- Work with Digital Fundraising & Journeys to connect engaged audiences to fundraising landing pages, sign-up routes, donation journeys and follow-up.
- Work with Partnerships & Volunteer Activation, Public Fundraising, High Value and other colleagues where the appropriate next action is volunteering, fundraising, partnership or another form of engagement. Proactively test trends, formats, hooks, calls to action and community-building approaches in a relevant and values-led way.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Insight, Moderation and Performance
- Track reach, engagement, audience growth, clicks, conversions and supporter actions, using insight to improve content and timing.
- Support consistent campaign tagging and tracking across social activity, working with Digital Fundraising & Journeys and Database & Insights where appropriate.
- Monitor sentiment, questions, safeguarding concerns and reputational risks, escalating sensitive issues appropriately.
- Share learning and insight with Brand, Audiences & Communications and the wider Income, Audiences & Partnerships team.
- Contribute social and community insight to integrated fundraising, volunteering, partnership, adoption and service campaigns.
Campaign and Service Collaboration
- Attend relevant planning meetings and maintain a forward view of fundraising, volunteering, adoption, service and partnership priorities.
- Work with the Brand, Audiences & Communications Manager and relevant teams to translate agreed audience and campaign priorities into effective social content.
- Agree content opportunities and practical access with delivery teams in advance while remaining alert to unplanned moments that can be captured safely.
- Support urgent appeals, rehoming stories, prevention messages and community information with timely social-first content.
- Work with PR & Celebrity colleagues to amplify coverage, ambassadors and high-profile moments consistently across social channels.
Supporter Care and Online Relationships
- Recognise and respond to regular supporters, volunteers and community members, helping people feel known and valued online.
- Identify enquiries, leads or concerns that need to be passed to Supporter Care, fundraising, volunteering, services or safeguarding colleagues.
- Develop recurring formats and community moments that encourage participation, user-generated content and long-term connection.
- Apply moderation guidance consistently, managing misinformation, conflict, spam and inappropriate content with calm judgement.
Workflow, Assets and Continuous Improvement
- Maintain an organised content library, permissions records, captions, templates and source information so assets can be found and reused appropriately.
- Plan and batch content where this improves efficiency, while retaining capacity for live and reactive storytelling.
- Monitor platform changes, accessibility practice and emerging tools, recommending proportionate improvements to Mayhew’s approach.
- Contribute to social media guidance and support colleagues to understand how they can safely identify or capture useful content.
- Work within agreed workflows and handover points across Brand/Audiences, Digital Fundraising & Journeys, PR, fundraising, partnerships and service teams.
- Coordinate and supervise volunteers supporting social and digital activity, providing clear direction and day-to-day guidance to help them contribute effectively and confidently.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
On-Site Working and Responsiveness
- Maintain regular on-site presence as an essential part of the role, planning time around service activity, campaigns and content opportunities.
- Be flexible enough to capture time-sensitive moments while respecting agreed working patterns, welfare requirements and colleague availability.
- Support occasional events or activity outside standard hours where agreed and where live social coverage will add clear value.
- Ensure equipment, files and content are handled securely and that personal devices are used only in line with Mayhew guidance.
All Mayhew Employees Responsibilities
In addition to the specific duties and responsibilities outlined in this job description, all Mayhew employees should be aware of their responsibilities towards the following:
- Mayhew is committed to encouraging volunteering throughout the organisation. The postholder will support and respect volunteers and may work alongside or supervise volunteers where appropriate.
- Adhere to all health and safety and fire regulations and cooperate with Mayhew in maintaining good standards of health and safety.
- Adhere to all Mayhew policies and procedures, including safeguarding, data protection, equality, diversity and inclusion.
- Actively promote and support the safeguarding and welfare of dogs and cats in need, observing Mayhew’s values and animal welfare policies.
- Work collaboratively across Mayhew and undertake other reasonable duties consistent with the level and purpose of the role.
This job description is not exhaustive. It merely acts as a guide and may be amended to meet the changing requirements of the charity after discussion with the postholder.
PERSON SPECIFICATION – SOCIAL & DIGITAL COMMUNITIES SPECIALIST
Knowledge, Educational & Professional Qualifications
- Strong, current knowledge of social platforms, formats, trends and digital community behaviour.
- Understanding of social-first storytelling, audience growth, engagement and conversion.
- Understanding of how social and digital engagement can move audiences towards supporter action.
- Awareness of digital accessibility, consent, safeguarding and reputational considerations.
Experience
- Experience managing social channels and creating high-quality digital content.
- Experience capturing and editing short-form video, photography or simple graphics.
- Experience engaging and moderating online communities and using analytics.
- Proficient in using social media scheduling and management platforms to plan, schedule, publish and monitor content performance.
- Experience working proactively with colleagues or stakeholders to uncover and develop content opportunities.
- Experience contributing content to wider digital campaigns and supporter communications.
Skills/Abilities
- Strong creative and editorial judgement, with excellent understanding of social media platforms, formats, trends and audience behaviour.
- Lives and breathes social media, with strong creative and platform instinct.
- Excellent short-form writing and visual storytelling.
- Proactive, responsive and comfortable working at the heart of frontline activity.
- Sound judgement on consent, safeguarding, reputation and sensitive content.
- Able to work independently within agreed priorities and guidelines, knowing when an issue requires escalation.
Trusted by 25,000+ job seekers
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location