Desirable:

• Arabic language skills or experience creating content for MENA audiences
• Experience working with influencers and content creators

Key responsibilities of the role

• Bring a leading airline brand to life through social-first storytelling, creating engaging video, motion and static content
• Always think platform-first, adapting styles, framing, pacing and storytelling to suit TikTok, Instagram Reels, YouTube Shorts and other emerging social formats
• Champion creative quality and social best practice, helping teams understand what makes content work natively on each platform and pushing creative standards forward
• Turn raw footage into scroll-stopping content, using editing tools like CapCut and the Adobe Suite to enhance and package content for social
• Own the end-to-end process from ideation to publication, managing digital assets, footage, selects and project files to ensure everything is organised, accessible and ready for post-production
• Generate fresh social-first ideas, identifying creative opportunities, reactive moments, trends and platform behaviours that can turn everyday moments into engaging content
• Write expert social-first content briefs that can be easily interpreted and delivered at pace
• Stay plugged into culture and ahead of the social curve, monitoring emerging trends, formats, creators, memes, editing styles and audience behaviours, and finding inventive ways to adapt them to the brand's unique objectives
• Champion the client brand with an in-depth understanding of its products and values
• Plan and deliver social coverage across major events, developing content plans, shot lists and publishing schedules while remaining agile enough to react to the unexpected
• Operate confidently in fast-paced, live environments, capturing real-time content on the ground and remotely while balancing speed, creativity, brand requirements and production quality
• Understand and engage audiences on priority platforms, using inventive platform-specific community tactics to make the community feel like a valued and authentic part of the output
• Develop, evolve and be the guardian of a distinctive social tone of voice, ensuring content remains consistent, recognisable and aligned with brand personality, values and wider social strategy
• Collaborate across creative, production, account and strategy teams, ensuring ideas move seamlessly from concept to shoot, edit, approval and publication
• Understand the value of influencers and content creators in this category, working with the Influencer team to deliver high-quality, brand-specific content

Company benefits

• Hybrid working with flexible working hours
• 23 days holiday (+ additional 1 day for each year of service capped at 5)
• Private health insurance
• Employee Assistance Programme
• 1 x paid Wellness Day
• 1 x paid Volunteering Day
• Your birthday off
• Agency Christmas close down
• Paid 4-week sabbatical after 5 years' service
• Bike2Work scheme
• Training and development budget
• Enhanced family leave policies
• Referral awards
• Onsite gym
• Regular company socials

We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates.

We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion, religious or similar belief. Every individual will be treated with respect. We are committed to providing reasonable accommodations for candidates in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.