KAIIA THE LABEL
Social Content Executive
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Role: Social Content Executive
Location: Manchester
Department: Marketing & Brand
Reporting to: Global Head of Marketing & Brand
About Kaiia
Kaiia is a UK-based fashion and lifestyle brand built on the belief that everyday essentials should feel elevated, effortless and built on community.
Founded in Manchester and born on TikTok, Kaiia has grown into a social-first brand, turning viral moments into a global fashion movement.
We are currently the #1 fashion brand on TikTok Shop, with the platform acting as a core driver of both brand heat and revenue.
With a rapidly growing audience and strong momentum across social and ecommerce, we are building a brand that sits at the intersection of content, culture and commerce.
The Role
We are looking for a Social Content Executive to sit at the heart of Kaiia’s always-on content engine, with a focus across TikTok, YouTube Shorts and Snapchat.
This is a highly hands-on, fast-paced role responsible for shooting, editing and publishing content daily, while also supporting campaigns, events and social shoots.
You will play a key role in building a social-first brand presence, ensuring Kaiia remains culturally relevant, trend-led and performance-driven.
Key Responsibilities
Content Creation & Execution
- Shoot and create daily, high-volume content using iPhone, maintaining a consistent always-on pipeline
- Produce TikTok videos, YouTube Shorts and Snapchat content, optimised for each platform
- Edit short-form video and static content aligned to platform best practice and brand tone
- Capture content across HQ, campaigns, events and social shoots
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Platform Ownership & Growth
- Support the management of TikTok, YouTube Shorts and Snapchat channels
- Plan, post and optimise content in line with the campaign and trading calendar
- Repurpose content across platforms to maximise reach, engagement and efficiency
- Support TikTok Live through organic amplification and content planning
Creative & Trend Leadership
- Stay ahead of trends, sounds, cultural moments and platform updates
- Translate trends into on-brand, scalable content formats
- Develop repeatable content series that drive consistency and recognition
- Bring fresh, innovative and out-of-the-box ideas to content and campaigns
Community & Brand Building
- Support community management, ensuring consistent engagement and two-way conversation
- Help build a strong, engaged and loyal community across platforms
- Ensure content reflects Kaiia’s tone: relatable, confident and community-led
Collaboration & Campaign Delivery
- Work closely with Creative, Influencer and Paid Media teams
- Maximise influencer and creator content across social channels
- Support delivery of campaign moments, brand events and social-first activations
- Ensure all content aligns with campaign storytelling and brand direction
Performance & Optimisation
- Track and report on weekly and monthly content performance
- Monitor KPIs including views, engagement, growth and content contribution to revenue
- Identify high-performing content to be scaled into paid social
- Continuously optimise content based on data and insights
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Skills & Experience
- Strong passion for social media with a deep understanding of TikTok-first content
- Experience creating content for TikTok, YouTube Shorts or similar platforms
- Confident shooting and editing high-quality content independently (iPhone-led)
- Strong instinct for trends, hooks and engaging content formats
- Creative thinker with a social-first mindset
- Organised, proactive and comfortable working in a fast-paced environment
- Understanding of social performance metrics and reporting
Requirements
- Experience in a similar social or content role (preferred but not essential)
- Strong understanding of social platforms, trends and influencer landscape
- Ability to manage multiple content streams and deadlines
- Willingness to travel for campaigns, events and shoots
- Familiarity with social tools and scheduling platforms is beneficial
What Success Looks Like
- Consistent daily content output across TikTok, YouTube Shorts and Snapchat
- Growth in engagement, reach and followers
- High-performing content that feeds into paid and drives revenue
- A strong, visible and community-led social presence
- Development of scalable, repeatable content formats
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