Key Responsibilities

• Manage AO Arena's social media platforms, aligning to the wider brand and marketing objectives.
• Own the day-to-day social community management approach, ensuring AO Arena responds to audiences in a timely, authentic and engaging way.
• Develop a clear social editorial calendar covering major events, venue stories, campaigns, partnerships and reactive opportunities.
• Develop an always-on content strategy that balances event promotion with entertainment, culture, community and brand storytelling, with a particular focus on growing Instagram and TikTok.
• Identify emerging social trends, formats, creators and platforms and determine how AO Arena can authentically participate.
• Continually challenge how we use social, ensuring the channels feel culturally relevant rather than simply promotional.
• Film, edit and publish content using mobile-first and social-first techniques. Deliver a quick turnaround for major events.
• Capture live event content including atmosphere, fan reactions, venue transformations and behind-the-scenes access. This includes attending selected events, including evenings and weekends where required.
• Develop content around the wider AO Arena experience, including food and beverage, hospitality, customer experience, staff and the building itself.
• Work with photographers, videographers, agencies and freelancers where required.
• Support growing influencer and creator strategies by co-ordinating creator access and collaborations around major events.
• Develop an ongoing user-generated content strategy.
• Monitor audience sentiment and emerging conversations around AO Arena, events and the wider Manchester entertainment landscape.

We are looking for someone with:

• We are looking for someone who is proactive, creative and motivated to identify opportunities to engage audiences.
• Proven experience managing social media for a consumer-facing brand, or within entertainment, hospitality, sport, music, leisure, or another fast-paced environment.
• A strong understanding of Instagram, TikTok and short-form video content.
• A portfolio of social content that demonstrates creative thinking and measurable impact.
• Strong hands-on filming and editing skills, particularly using mobile-first content creation techniques.
• Experience using tools such as CapCut, Adobe Creative Suite, or equivalent editing software.
• An excellent understanding of social media algorithms, formats, trends and platform behaviours.
• The ability to manage multiple priorities and respond effectively to emerging opportunities.
• Strong organisational skills and the ability to manage multiple campaigns simultaneously.
• The ability to work independently while collaborating effectively with colleagues and stakeholders.
• A genuine interest in music, entertainment, sport and culture, with enthusiasm for engaging audiences across Manchester and beyond.
• Confidence creating content behind the camera and, where appropriate, presenting in front of the camera.

This is a predominantly arena-based role, with regular evening and weekend working required to support live events. The nature of live entertainment means that some of the most engaging content opportunities take place outside traditional office hours. The successful candidate will be able to work flexibly around the event calendar and be present at key shows and events.

Recruitment Process Outlined

1. 1st Stage - Intro with the Talent Team
2. 2nd Stage - Interview in venue

Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.

Inclusive Workplace

At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.