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About LEPAS
LEPAS is a new global automotive brand redefining modern mobility through elegant design, intelligent technology and refined experiences.
As we launch in the UK, we're building more than a new automotive brand—we're creating a lifestyle brand that people want to discover, engage with and be part of.
We're looking for a creative, commercially minded Social & Content Specialist to help shape LEPAS UK's social presence from day one. This is an exciting opportunity to join a growing team, build a brand from the ground up and create content that genuinely connects with modern audiences.
If you're passionate about storytelling, social media and creative ideas, we'd love to hear from you.
About the Role
This isn't a traditional corporate social media role.
We're looking for someone who understands how great brands behave on social media—not someone who simply schedules posts.
As Social & Content Specialist, you'll own LEPAS UK's organic social channels, helping shape our content strategy, create engaging storytelling and build meaningful relationships with creators and our online community.
Working closely with the Marketing Director and wider UK marketing team, you'll contribute to social strategy while remaining hands-on with content creation and execution.
You'll have the freedom to bring new ideas, experiment with formats and help define how LEPAS is introduced to UK consumers.
Key Responsibilities:
Social Media
- Own the day-to-day management of LEPAS UK's social media channels, including Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Plan, schedule and publish engaging social-first content.
- Maintain a consistent brand tone of voice and visual identity across all platforms.
- Monitor platform updates, consumer behaviour and emerging trends to identify new opportunities.
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Content Creation
- Develop creative content ideas aligned with LEPAS' elegant lifestyle positioning.
- Create engaging social-first content including:
- Reels
- TikTok videos
- Short-form video
- Photography
- Stories
- Behind-the-scenes content
- Capture content at vehicle launches, partnerships and marketing events.
- Adapt global assets into locally relevant content for UK audiences.
- Work closely with creative agencies and production partners to deliver high-quality content.
Social Strategy
- Contribute to the development of LEPAS UK's social media strategy.
- Recommend new content formats, recurring content series and creative campaigns.
- Stay close to UK social trends and cultural moments.
- Use performance insights to continuously optimise content.
Creator & Influencer Partnerships
- Identify creators and influencers aligned with the LEPAS brand.
- Support influencer campaigns and creator collaborations.
- Coordinate campaign briefs, approvals and content delivery.
- Build long-term relationships with creators and brand advocates.
- Track campaign performance and provide recommendations for future collaborations.
Community Management
- Build and nurture an engaged online community.
- Respond to comments and direct messages in a timely and professional manner.
- Encourage user-generated content and meaningful conversations.
- Monitor community sentiment and escalate customer issues where appropriate.
- Share community insights with the wider marketing team.
Cross-functional Collaboration
- Work closely with colleagues across:
- Brand Strategy & Partnerships
- HQ Brand & Customer Experience
- Events
- Digital Marketing
- PR
- Retail Marketing to ensure social content supports wider marketing campaigns and business objectives.
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Agency Collaboration
- Work closely with LEPAS UK's social media agency and creative partners.
- Develop clear creative briefs.
- Review content and provide constructive feedback.
- Ensure deliverables are aligned with campaign objectives and brand guidelines.
Analytics & Reporting
- Monitor and analyse social media performance.
- Produce regular reports covering:
- Engagement
- Reach
- Community growth
- Video performance
- Content performance
- Use data and audience insights to improve future content and campaigns.
Skills & Experience
Essential
- 3–5 years' experience in social media, content marketing or digital marketing.
- Experience creating engaging social-first content for consumer, lifestyle, technology or automotive brands.
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Excellent copywriting and storytelling skills.
- Strong visual judgement and attention to detail.
- Excellent written and spoken English.
- Ability to manage multiple projects in a fast-paced environment.
- A proactive mindset with a willingness to test new ideas and learn quickly.
Preferred
- Experience working with creators or influencers.
- Experience supporting a brand launch or new market entry.
- Photography or mobile videography skills.
- Basic editing skills using Adobe Creative Suite, Premiere Pro, CapCut or Canva.
- Experience using Meta Business Suite, Google Analytics 4 or social analytics platforms.
- Familiarity with AI tools such as ChatGPT to support content planning and creative development.
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