OLIVER | The Brandtech Group
Social Creative Lead
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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionize how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Social Creative Lead
Location: London, United Kingdom
About the role:
As Social Creative Lead, you'll be the creative engine behind ENERGY's social output — taking briefs from concept through to delivery across the client's diverse brand portfolio. You'll work on individual brand campaigns and large-scale global social playbooks, always with a clear rationale behind the creative decisions. You'll bring deep platform knowledge, a sharp conceptual instinct, and the confidence to present and sell your thinking to clients. This is a varied, fast-paced role that rewards initiative, craft, and a genuine passion for social.
What you will be doing:
- Lead creative development across paid and organic social campaigns for the client's brand portfolio — from initial concept through to execution and delivery.
- Partner closely with the social strategist to translate creative strategy into platform-native ideas and assets.
- Develop global social playbooks that define creative direction, best practice, and brand presence across markets — and guide clients through the process.
- Create high-quality digital assets including static visuals, video content, GIFs, and memes, tailored to each platform's format and audience behaviour.
- Build and present compelling creative decks that clearly articulate your thinking, showcase the work, and reference best-in-class creative to support client buy-in.
- Act as brand guardian for the client, ensuring all output is consistent with brand guidelines and meets the client's standards.
- Use existing assets and stock imagery creatively and effectively to develop timely, relevant content.
- Stay current with platform developments, social trends, and digital innovations — bringing new ideas to the team proactively.
- Manage your workload across multiple concurrent projects, delivering accurate, high-quality work within agreed timescales.
- Contribute to team ideation and work both independently and collaboratively depending on the project.
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What you need to be great in this role:
- Proven experience delivering paid and organic social creative for major consumer brands across all key platforms — including Meta, TikTok, YouTube, LinkedIn, X, and Snapchat.
- Strong conceptual ability — you understand what makes social creative effective and can translate a brief into original, platform-native ideas with a clear rationale.
- Deep, current knowledge of social platform formats, behaviours, and best practice, with genuine curiosity about where the space is heading.
- Experience developing global social playbooks and guiding clients from strategy through to creative execution.
- Confident, credible client-facing skills — you can build a persuasive deck and communicate your creative thinking clearly and convincingly.
- Proficiency with Adobe Creative Suite and/or Figma; familiarity with video editing and motion tools is an advantage.
- A sharp eye for detail and a consistent commitment to quality and accuracy across all output.
- The ability to manage a varied workload across multiple projects in a fast-paced environment without compromising craft.
- A proactive, self-driven approach — you seek out new opportunities and develop your skills without being prompted.
- Advanced use of Gen AI tools relevant to social creative — including image generation, ideation support, and content tools — to enhance creative output and efficiency.
- Experience designing AI-assisted workflows for yourself and, where relevant, the wider team.
- Comfortable sharing knowledge and training others on effective AI tool use.
- Agentic thinking for complex, multi-step creative challenges — you break problems down and find clear paths forward.
- Strong understanding of AI capabilities and limitations, with rigorous human oversight of outputs.
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Req ID: 18324
Our values shape everything we do:
- Be Ambitious to succeed
- Be Imaginative to push the boundaries of what’s possible
- Be Inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be Results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
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