GBM Group
Social Editor
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About us:
Who is GBM Group I hear you ask? Well, you probably already know who we are, without realising it!
GBM is a social-first creative powerhouse that acts as both a publisher and an agency built for how young audiences actually consume content today: fast, native and culture-led.
We have numerous pages including Great British Memes, That Girl Page, That Student Page and MORE, which across all social channels reach over 500 million every month. The vast majority of our social following also comes from within our home market - the UK.
At GBM, we take pride in what we do and make sure the client's needs are met while considering the needs and wants of our nurtured communities/audiences. All campaigns have a lot of care and attention to detail with nothing going live unless the GBM team are 100% happy with everything.
So to sum it up for ya, we are a young start-up who are chronically online making organic and paid memes and video content for the masses…
Sound like a bit of you? Read below!
The role:
This is an exciting opportunity for someone who is passionate about social media, digital culture and creating content that people actually want to watch and share.
You’ll work closely with our Social Media & Editorial team, freelance creators and wider GBM team to support the day-to-day running of our social channels. You’ll help source and publish content, keep up with trends, support content creators and contribute ideas across the GBM network.
This is a hands-on role, so no two days will necessarily look the same. One day you could be helping schedule content, the next you could be out on a shoot, finding a reactive trend, helping edit a video or coming up with an idea for one of our pages.
We’re looking for someone who is curious, organised, proactive and genuinely obsessed with social media. You don’t need to know everything already – we’re looking for someone who wants to learn, get stuck in and develop their skills within a fast-growing social media business.
You’ll support the management of pages across the GBM network, helping ensure consistent posting and high-quality output, while gaining experience across content creation, editorial, analytics, shoots and social strategy.
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This role is focused on producing engaging, relatable content and may include supporting retained clients, branded campaigns and internal creative projects.
You’ll also have the opportunity to work alongside experienced members of the team and learn how a large social publisher operates across multiple platforms and communities.
This role is office-based at the London Bridge address and will require you to be in the office a minimum of 3 days per week, with the remaining 2 days working from home. As the business continues to grow, the number of office days may increase to 4.
Key responsibilities include:
- Supporting the Social Media & Editorial team with the day-to-day delivery of content across the GBM network
- Stay ahead of competitors by proactively researching trending stories, viral videos or news.
- Adopt and explore new methods for audience growth across our social channels.
- Bring creativity, fresh ideas and proactive suggestions to the team.
- Helping ensure content is posted consistently and accurately across designated social channels
- Assisting with the management and organisation of content calendars
- Supporting freelance content creators and helping ensure content is delivered on time and to the required standard
- Keeping up to date with social media trends, viral formats, memes and wider digital culture
- Identifying interesting and reactive opportunities and bringing ideas to the wider team
- Actively posting on designated channels, which may include occasional weekend posting when required
- Supporting the planning, attendance and execution of shoots
- Support live events and breaking news coverage as it happens.
- Assisting with filming, content creation and basic video editing where required
- Helping source interesting, relevant and engaging content for GBM pages
- Supporting the growth and development of GBM’s social pages
- Monitoring basic page performance and flagging interesting trends, issues or opportunities to the wider team
- Assisting with weekly channel updates and analytics tracking
- Helping ensure content follows platform guidelines and GBM’s editorial standards
- Supporting the team with branded campaigns and internal creative projects
- Representing GBM positively when working with partners, contributors and at industry events where applicable
- Being willing to get stuck in and support the wider team wherever needed
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This is not an exhaustive list and you may be required to undertake additional duties as needed.
What we are looking for:
- A genuine passion for social media, content and digital culture
- A positive, can-do attitude and willingness to learn
- Someone who is naturally curious about what is trending and why content works
- Experience working in a newsroom, social publishing or digital agency environment.
- Understanding of what makes stories perform across social.
- Examples of social posts or campaigns that delivered strong audience engagement.
- Experience in running & posting on large social media pages (over 50K followers)
- Strong communication skills, both written and verbal
- Good organisational skills and an ability to manage multiple tasks
- Experience using social media platforms such as Facebook, Instagram, TikTok, Snapchat, YouTube and Reddit
- Experience creating social content and/or managing social media pages
- A basic understanding of social media trends, formats and audience behaviour
- An understanding of what makes content engaging, relatable and shareable
- Basic knowledge of Canva and/or other content creation tools
- Basic analytical skills and an interest in understanding how content performs
- Comfortable being in front of the camera when required
- A proactive mindset and willingness to put forward ideas
- Comfortable working in a fast-paced environment where priorities can change quickly
- A collaborative attitude and willingness to support the wider team
- Strong attention to detail
- A willingness to attend shoots and occasionally work outside of the usual office environment
- Any experience with long-form content, video editing or production would be a bonus, but is not essential
- Most importantly, we’re looking for someone who lives and breathes the internet.
Sound like a bit of you? Apply now.
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