What You’ll Need

• Experience within social listening, social intelligence, digital analytics or social insights, with a track record of using data to inform strategy and drive impact
• Good knowledge of social intelligence and analytics platforms across listening, audience research, trend identification and measurement
• Strong understanding of social media metrics, reporting methodologies and platform analytics tools
• Experience building or contributing to dashboards and reporting frameworks that enable effective performance tracking
• Experience analysing social performance and audience data across multiple platforms
• Strong storytelling skills, with the ability to turn data into clear narratives, insights and recommendations
• Good communication skills, with confidence presenting findings to clients and internal stakeholders
• Strong organisational and time management skills, with the ability to manage multiple priorities simultaneously
• Strong attention to detail and the ability to build productive relationships with stakeholders across teams
• Naturally curious, with a passion for social platforms, culture and emerging digital behaviours
• Demonstrates critical thinking and the ability to work resourcefully across multiple workstreams
• Collaborative mindset, with the ability to work proactively across different business functions and teams
• Adaptable and comfortable navigating changing priorities and evolving client needs
• A good understanding of the evolving social landscape and major shifts impacting platforms, behaviours and algorithms

Qualifications & Experience

• Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy or related role, ideally within an agency or fast-paced client environment
• Experience working with social listening, audience intelligence and performance measurement across major social platforms
• Demonstrated experience translating data into clear, actionable insights and strategic recommendations
• Experience contributing to reporting frameworks, dashboards and measurement approaches for clients or brands
• Experience presenting insights and performance findings to clients and internal stakeholders
• Experience managing multiple projects and priorities simultaneously within a fast-moving environment
• Preferred: experience working across international or multi-market campaigns and reporting structures
• Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or a related field, or equivalent practical experience

Nice To Have

• Experience working within an agency environment across multiple brands and client accounts
• Hands-on experience with social intelligence and analytics platforms such as Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, NetBase or similar tools
• Experience working across global or multi-market campaigns and reporting frameworks
• Exposure to paid social performance and an understanding of how organic and paid channels work together
• Experience partnering with strategy, creative and community teams to develop insight-led social work
• Understanding of emerging technologies, AI tools and evolving approaches to social measurement and reporting
• Experience contributing to new business pitches and helping shape data-led client recommendations
• Passion for culture, trends and audience behaviours, with a naturally curious mindset

Benefits

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

• Life Assurance
• Permanent Health Insurance
• BUPA
• Flexible hybrid-working schedule
• Enhanced family-friendly policies
• Well-being Programme
• Employee Assistance Support
• Cycle to Work Scheme
• Eye Care and Glasses Vouchers
• Season Ticket Loans
• WPP Discounts

You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.

Our Commitment to Diversity, Equity & Inclusion

VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

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