Jack & Jill
Social Lead (£50k) at FITR
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This is a job that Jill, our AI Recruiter, is recruiting for on behalf of one of our customers.
She will pick the best candidates from Jack's network.
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Job Title
Social Lead
Salary
£50,000
Company Description
FITR is a high-growth personal trainer software platform currently at £2M ARR, trusted by thousands of elite coaches and global fitness brands. With a proven product and strong retention, FITR is now scaling toward £10M ARR, transforming its marketing into a performance engine driven by high-quality organic social content.
Job Description
As Social Lead at FITR, you will own the organic social strategy, moving beyond simple scheduling to create a content-first, video-led presence. You’ll film, edit, and publish short-form video while building a robust creator/UGC program. Reporting to the Head of Marketing, you’ll be the voice of FITR across TikTok, Instagram, and LinkedIn.
Location
London, UK
Why this role is remarkable
- Take full ownership of a largely untapped channel at a company with £2M ARR and clear ambitions to reach £10M within five years.
- Shift from traditional social management to a content-first, creator-led strategy where you capture authentic stories from world-class coaches and gyms.
- Join a collaborative, Soho-based team that balances a fast-paced growth environment with a healthy work-life balance and flexible hybrid working.
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What You Will Do
- Execute a video-first organic social strategy across TikTok, Instagram, and YouTube Shorts, personally filming and editing high-impact content.
- Launch and manage a creator/UGC program, recruiting and briefing fitness influencers and coaches to amplify FITR’s message through authentic voices.
- Drive community engagement by building direct relationships with coaches and clients, acting as a proactive brand ambassador representing the company.
The ideal candidate
- Brings 3+ years of experience in organic social media, specifically with a track record of creating and editing native short-form video content.
- Possesses hands-on technical skills in filming and storytelling, capable of operating independently at gyms and events to capture high-quality assets.
- Has proven experience building and managing influencer or UGC programs, ideally within the fitness, health, or creator economy sectors.
Who are Jack & Jill?
Ok, I'll go first. I'm Jack, an AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
And I'm Jill, an AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
How does this work?
- Jack's an AI agent for job searching and career coaching. He works for you.
- Jill is the AI recruiter working for the company. She recruits from Jack's network.
- If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
We never post fake jobs
This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
We appreciate this can make them look a bit suspect, but there isn't much we can do about it.
Give Jack a spin! You could land this role. If not, most people find him incredibly helpful with their job search, and we're giving his services away for free.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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