Rat & Boa
Social Lead
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About the Role
Designed for those who live boldly, Rat & Boa evokes a spirit of adventure, sensuality and duality. Each piece reflects our commitment to style that's both timeless and fresh, made for hedonistic women who make their own rules.
Reports to: Brand & Content Manager
Purpose: You'll own our social media as a channel. That includes creating original concepts, managing our community, driving our influencer strategy forward and reporting your progress back to the business, all under the direction of our Brand & Content Manager, who leads the umbrella creative strategy.
Requirements
Key Responsibilities
Content & Storytelling
- You'll be given direction and support from our Brand & Content Manager to translate the season's broader creative themes into platform-specific, socially native campaigns.
- You'll give input on original concepts, campaigns and storytelling tailored to each platform (Instagram, TikTok, Pinterest), with scope to expand to new platforms as they become relevant.
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Community
- You'll own and personally manage community engagement, comments, and DMs, engaging in proactive conversations and growing advocacy from our community.
- Manage the organisation and uploading of the weekly story schedule across our social platforms.
- Work within the social calendar, which is owned by the Brand & Content Manager, to plan and deliver what's needed (including but not limited to iPhone shoots, paid collaborations and mood content).
- Track brand tags, catalogue assets, and maintains the UGC library.
- Manage the Dash Social platform.
Influencer Strategy
- You'll own influencer strategy end to end: identifying relevant creators, building relationships and negotiating paid collaborations.
- Oversee outreach volume and process, working alongside our Social, Production & PR coordinator.
- Collaborate with the paid social team, sharing all new assets in good time.
- You'll report back to the business on ROI.
Reporting
- You'll own social reporting: performance, engagement trends, and the impact of influencer activity.
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What Success Looks Like
- You'll be a naturally hands-on executor; working with our Brand & Content Manager to fulfil a busy calendar.
- Platform-specific storytelling and posting cadence will be reliably consistent and proactively managed, driven by a clear calendar rather than leftover campaign content.
- Community engagement will have a defined tone, and conversations will be proactive, not just reactive.
- The influencer strategy will run as a well organised system. There'll be clear criteria for who gets approached or gifted, an assured negotiation process, and ROI will be reported as standard.
Soft Skills
- Must be able to work well independently and as part of a collaborative team.
- Excellent communication skills, able to provide clear direction and leadership on creative concepts visually and verbally.
- Ability to adapt to the changing needs of a fast paced business.
Benefits
- Hybrid working
- Generous Holiday Allowance
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