Major Players | B Corp™
Social Lead
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SOCIAL LEAD (3 MONTH FTC)
Beauty Brand · Central London, Hybrid · £80K Pro Rata
AT A GLANCE
- Salary: £80K pro rata
- Contract: 3 month FTC - ASAP start
- Location: Central London - hybrid, 3 days in office, 2 days remote weekly
THE COMPANY
A premium, fast-growing direct-to-consumer beauty brand with a genuinely disruptive business model and a sharp, distinct brand voice. This is not a traditional beauty brand - they operate more like a tech-forward membership business than a conventional retailer, and their social presence reflects that. Highly engaged audience, commercially ambitious, and a creative team with real conviction about what they are building.
THE ROLE
You will own social strategy and execution across Instagram, TikTok, Pinterest, Facebook and emerging channels - working at the intersection of brand creativity, culture and growth. You will brief creators, editors and designers, create and edit content yourself where needed, develop editorial content franchises, test hooks and formats, and work closely with the acquisition and CRM teams to link campaigns and drive commercial results. You will present performance insights and recommendations to senior stakeholders and help build scalable systems for a fast-moving social function.
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WHAT YOU WILL BE DOING
- Own social strategy and content planning across all platforms
- Develop compelling brand story ideas and translate them into platform-native content
- Brief and oversee creators, editors and designers - and roll up your sleeves when needed
- Test hooks, formats, pacing and captions to understand what performs best on each platform
- Work closely with acquisition and CRM teams to align organic and paid activity
- Spot organically successful content and selectively amplify with paid spend
- Develop recurring content formats and franchises that build audience loyalty
- Present performance insights and recommendations to senior stakeholders
- Support community engagement in a brand-right, intelligent way
- Supporting two junior team members (social & community)
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WHO WE ARE LOOKING FOR
- Proven experience at Social Lead, Head of Social, Senior Social Media Manager level
- Strong background in beauty, fashion or lifestyle
- Subscription or membership model brand experience a strong bonus
- Deep platform understanding across Instagram, TikTok, Pinterest and Facebook
- Real commercial acumen - understanding of acquisition, ROI and how organic links to paid
- Brilliant editorial instincts and a genuine obsession with hooks, pacing and attention mechanics
- Experience briefing creative teams and presenting to senior stakeholders
- Entrepreneurial, fast-moving and collaborative
HOW TO APPLY
Please apply via the link or email Ella.augustin@majorplayers with your CV/portfolio, availability and a short paragraph on why you would be great for the role.
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