Russell Tobin
Social Marketing Lead
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SOCIAL MARKETING LEAD – PREMIUM STREAMING & ENTERTAINMENT
Location: London, UK – Hybrid (3 days onsite, 2 remote)
Rate: £375–£405 per day PAYE
Contract: Contract opportunity
About the Role
Join a globally recognized technology and entertainment brand behind a major streaming platform featuring award-winning original series, films, sports, and world-class talent.
You’ll own social strategy and creative development for original programming, working across cross-functional title teams to build fandom, cultural conversation, and measurable business impact.
Key Responsibilities
- Own end-to-end social strategy and creative campaigns across series and films.
- Develop audience-first social strategies across owned, earned and paid channels.
- Lead campaigns from brief through execution, including content capture and creative development.
- Drive social innovation across platforms, formats, internet culture, memes and emerging trends.
- Use social analytics, KPIs and audience insights to optimize campaigns and demonstrate ROI.
- Act as the social authority within cross-functional marketing teams.
- Manage internal teams, agencies and external creative partners.
- Work closely with talent, creators, executive producers and filmmakers.
- Monitor platform trends, competitor activity and cultural conversation to identify opportunities.
- Ensure consistent, high-quality brand messaging and creative across all partners.
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Essential Experience
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- 7+ years’ experience in social media, entertainment or consumer brand marketing.
- Proven success delivering high-impact social campaigns across reach, engagement and cultural conversation.
- Strong understanding of social platforms, content formats, publishing tools and analytics.
- Strong creative storytelling skills and a deep understanding of internet culture, memes and zeitgeist content.
- Experience managing agencies and cross-functional stakeholders.
- Excellent communication, influencing and stakeholder management skills.
- Experience working with talent, creators, EPs or filmmakers is highly desirable.
- Bachelor’s degree or equivalent experience.
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