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About Us
Sinowave Marketing is a fast-growing marketing agency based in London. We work with brands across fashion, beauty, eCommerce, medical, technology, and professional services, delivering social-first content and performance-driven campaigns across the UK and Europe.
About the Role
We are looking for a creative and passionate Social Media Executive to join the team. This role is ideal for someone who already thinks like a content creator — understands trends, shoots content, analyses performance, and knows how to optimise content based on data.
You will manage social media accounts end-to-end, from content ideation and shooting to posting, analysis, and reporting.
Key Responsibilities
Content Creation & Shooting
- Create and shoot short-form content for TikTok, Instagram Reels, and Stories.
- Participate in on-site shoots, events, and campaigns, capturing social-first and behind-the-scenes content.
- Translate trends into brand-appropriate content ideas.
- Assist with simple video editing, captions, hooks, and on-screen text.
- Ensure content follows platform trends, formats, and best practices.
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Trend Awareness & Platform Knowledge
- Stay up to date with TikTok, Instagram, and broader social media trends.
- Identify trending sounds, formats, memes, and content styles relevant to different brands.
- Understand platform algorithms and how content performance can be optimised.
Account Management & Execution
- Manage day-to-day social media accounts across multiple clients.
- Prepare content calendars, posting schedules, and coordinate approvals.
- Work closely with internal creatives, editors, and clients to ensure smooth delivery.
Data Analysis & Reporting
- Monitor content performance (reach, engagement, watch time, saves, conversions).
- Read insights from TikTok, Instagram, and Meta dashboards.
- Prepare clear, visual performance reports with insights and optimisation suggestions.
- Use data to refine content direction and posting strategy.
Campaign & Influencer Support
- Support campaign execution, product launches, and offline events.
- Assist with influencer content tracking and reposting.
- Help optimise influencer and brand content for organic and paid amplification.
Requirements
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- 1–3 years of experience in social media management, content creation, or digital marketing.
- Strong hands-on experience as a content creator or content-focused social media manager.
- Confident in filming short-form video content.
- Strong understanding of TikTok and Instagram trends and algorithms.
- Comfortable analysing performance data and turning insights into action.
- Well-organised, proactive, and able to manage multiple accounts.
- Excellent communication skills in English.
Nice to Have
- Experience working in a marketing or creative agency.
- Basic video editing skills (CapCut, Premiere Pro, Final Cut, etc.).
- Experience with influencer or UGC content.
- Familiarity with UK / European social media trends.
- Experience managing fashion, beauty, lifestyle, or medical brands.
What We Offer
- Hands-on involvement in real content shoots, campaigns, and events.
- Opportunity to work across diverse industries and markets.
- A creative, fast-paced, and international team environment.
- Clear growth path toward Senior Account Manager or Content Lead.
- Competitive salary based on experience.
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