Word on the Curb
Social Media Account Director
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Job Title
This role is about building a social media focused proposition for the business, as well as adding value to our clients and other partners. You will set the strategic direction for Word on the Curb's social offering, lead and grow the social team and play a central role in new business, from spotting opportunities and shaping pitches, to closing deals and growing existing client accounts.
What You'll Be Doing
- Set the overarching strategic direction across Instagram, TikTok, YouTube, and emerging platforms, for both owned channels and client work, that results in growth in content, campaigns, channel engagement, and reach
- Define and own the commercial strategy for Word on the Curb's social practice, aligned to wider agency growth targets
- Identify new revenue opportunities across existing clients, new sectors, and adjacent services
- Lead and contribute to new business pitches, from opportunity identification through to proposal, pitch, and close
- Work with the Creative team to shape commercial proposals that combine research, creative, and social capability
- Represent Word on the Curb at industry events, panels, and pitches to build profile and generate leads
- Recruit, manage, and develop an Editorial team of social media specialists and creators
- Ensure our cultural intelligence and channel analytics inform social strategy and output
- Maintain a clear, distinctive editorial point of view that differentiates Word on the Curb in the market
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Within the first year, we would expect you to have:
- Built a clear commercial strategy and proposition for the social practice
- Won new business, directly attributable to your pitching and/or relationship-building plan
- Grown revenue from existing clients through expanded scopes of work
- Strengthened Word on the Curb's reputation and visibility in the social and creator economy space
- Delivered a framework that clearly links social performance to commercial value and enhanced key owned channel metrics, such as engagement rate and valuable followers
Who We're Looking For
Essential
- Experience within an agency and/or editorial publishing environment, within a social media led role, or a digital marketing position – with a key focus on social media
- Strong understanding and knowledge of Instagram, TikTok, and YouTube, and how social media fits within the wider marketing ecosystem, including brand partnerships campaigns
- A strong track record of winning new business, both pitching and growing existing client accounts
- A great presenter and storyteller, who understands how to manage stakeholders and effectively pitch to agencies and brands
- Experience and keenness to set the strategy, manage accounts, and deliver brand partnerships, whilst also executing the social channel strategy across all platforms and reactive and proactive community outreach
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Who This Role Will Suit
You are likely to enjoy this role if you are as comfortable in a pitch room as you are setting strategic direction for your team. You will have strong opinions about what makes a winning proposition, but you will also be commercially rigorous — testing ideas against client needs, market opportunity, and business impact. Most importantly, you will want to build something. We are looking for someone who can establish social media as a core growth pillar for the business, build a team around them, and be a visible face of Word on the Curb in the market.
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