Carers UK
Social Media and Communications Officer
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About the role
We recognise the value of social media in communicating with all our audiences; whether unpaid carers or their friends and families, employers, politicians, service providers, supporters and all those people who may become a carer for a partner, family member, friend or neighbour and will need information, support, and to know that there are people working to make their lives better.
This role works with colleagues across the organisation, including our senior management team - but also in partnership with external organisations and agencies - with targets set for engagement (and other indicators of the success of our campaigns). We're working on multiple campaigns simultaneously; whether that's Carers Week, campaigns to influence changes to the law to better support carers, encouraging unpaid carers to join us as members, updating on activities in the devolved nations or getting people to fundraise for Carers UK. And we use a mix of owned, earned and paid communications to drive engagement in a challenging and crowded environment in order to get our messages to cut through. It's a busy, but varied role, in a supportive and collaborative team.
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About you
Working within the communications and marketing team, you'll be confident in managing our social media accounts (we have many), ensuring we're using platforms to get our messages out to both wide and targeted audiences with engaging and timely content.
- You'll be happy using tools for social listening, interacting with our audiences and building our reach.
- You'll be familiar with key metrics for social engagement and will be reporting back to colleagues and other stakeholders - and using this data to constantly improve our communications.
- You'll be skilled in writing longer form content for our members' magazine, Caring, proof reading articles, posting content on our websites, creating graphics and making sure our content is engaging, audience focused and dynamic.
- Oh, and you probably know your way around an emoji set and are not scared of a well timed pun.
- Plus you'll have a great eye for detail and be confident in your ability to prioritise (and sometimes reprioritise) your workload as needed.
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We're a small but effective communications team and pride ourselves on getting stuck in and supporting each other when we need to deliver big on fast moving projects, so you'll need be able to juggle lots of demands while recognising the importance of always hitting deadlines.
To apply, visit our website: https://www.carersuk.org/about-us/working-for-carers-uk/vacancies/social-media-and-communications-officer/
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