Social Media Apprentice

Start your career in social media marketing with Fred. Olsen Cruise Lines. Join our team to create engaging content, support digital campaigns and grow online communities. Gain hands-on experience, develop valuable digital marketing skills and work towards a recognised qualification in a supportive, creative and dynamic environment.

Working closely with the Social Media Manager and Social Media Executive, you will gain hands-on experience supporting the day-to-day running of our social channels, helping to create engaging content, support campaigns, build online communities and contribute to our wider social media strategy.

You’ll learn how to manage brand channels, create platform-specific content, support influencer activity, analyse performance and use social insights to help shape future campaigns. This role is ideal for someone who is passionate about social media, enjoys storytelling and wants to develop a career within content marketing and the travel industry.

Main Role Responsibilities:

• Support the team in monitoring and responding to conversations across our social media channels
• Help engage with guests and online communities in an authentic and positive way
• Assist with responding to customer messages and comments, working alongside our customer contact team
• Escalate customer service queries or reputation concerns to the appropriate teams
• Support the creation, scheduling and publishing of content across social media platforms
• Assist with maintaining the social media content calendar
• Support content approval processes and publishing workflows
• Help create and edit social content, including photography, video and short-form content
• Help source and organise high-quality guest-generated content
• Monitor social conversations, trends and competitor activity using social media tools
• Keep up to date with emerging platforms, creators and cultural trends
• Support the tracking of social media performance, including engagement, reach and audience growth

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

A S TRAINING (INTERNATIONAL) LIMITED

Training course

Content creator (level 3)

Course contents

• Interpret the aims of the brief.
• Research ideas and concepts to meet the brief.
• Evaluate brand requirements and brand guidelines.
• Prepare a mood board or other visual aid for the content to be created.
• Present ideas, pitches and proposals for creative content to be further developed.
• Storyboard and outline script their ideas for content to be developed.
• Interpret data, consider its integrity and use it to inform content.
• Develop accessible written content for different platforms and devices.
• Apply best practice and inclusive language when creating content.
• Write and edit copy or scripts for use on different channels and platforms.
• Create or capture visuals and audio using standard packages and equipment.
• Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
• Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
• Identify and recommend the platform/s or channel/s to use for the media campaign.
• Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
• Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
• Monitor user experience to ensure content is focused on maximising engagement.
• Analyse the differences between audiences using audience segmentation techniques and data.
• Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
• Use continuing professional development planning to support own current and future training and development needs.
• Operate effectively within the production workflow to meet production timelines.