Sanderson Design Group
Social Media Assistant
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SOCIAL MEDIA ASSISTANT
Reporting to: Social Media Lead
Location: London / Hybrid
Working pattern: Full-time
ABOUT THE ROLE
Working closely with the Social Media Lead, the Social Media Assistant will play an important role in the management of social media across Sanderson Design Group’s portfolio of brands.
You’ll take ownership of the running of our social channels, including publishing, community management, UGC, social research and content coordination, while supporting wider campaigns and activity across Instagram, TikTok, Pinterest, LinkedIn and YouTube.
As our brands continue to expand their social presence, this is an exciting opportunity to be part of a growing social function, working across some of the UK’s best-known interior design brands.
We’re looking for someone who is social-savvy, highly organised and genuinely interested in interiors, design and culture, with a natural curiosity for what makes brands and content successful online.
KEY RESPONSIBILITIES
SOCIAL MEDIA MANAGEMENT & PUBLISHING
- Scheduling and publishing of content across Instagram, TikTok, Pinterest, LinkedIn and YouTube.
- Maintain accurate and up-to-date social media calendars across multiple brands.
- Support the Social Media Lead with the day-to-day coordination of social activity.
- Support with drafting or adapting social copy where required.
COMMUNITY MANAGEMENT
- Day-to-day management of comments, DMs and interactions across social channels.
- Monitor conversations and identify opportunities for meaningful engagement.
- Identify and escalate customer service queries, complaints or more complex issues where appropriate.
- Monitor mentions and relevant conversations around our brands.
UGC & CREATOR SUPPORT
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- Source relevant user-generated content and identify opportunities for brands to engage with or repost content.
- Research relevant creators, designers, interiors accounts and online communities.
- Support the process of requesting and recording permissions for UGC.
- Assist with creator outreach, gifting and campaign administration where required.
- Maintain organised records of UGC, creator activity and permissions.
- Support the Social Media Lead and Brand Managers with creator content coordination and follow-ups.
SOCIAL TRENDS, CULTURE & RESEARCH
- Stay up to date with developments across Instagram, TikTok, Pinterest, LinkedIn and YouTube.
- Monitor emerging social formats, trends, conversations and platform updates.
- Research competitors and relevant brands within the interiors, design, lifestyle and wider creative industries.
- Support wider research projects that inform social planning and strategy.
REPORTING & INSIGHTS
- Support the preparation of monthly social media reporting.
- Support the Social Media Lead in identifying trends, learnings and opportunities from performance data.
- Assist with competitor and industry benchmarking.
ABOUT YOU
We're looking for someone who is genuinely interested in social media and understands how people use and engage with platforms today. You will be naturally curious, digitally switched-on and interested in interiors, design, lifestyle, and wider culture.
You will be comfortable working across multiple brands and switching between different audiences, visual identities and tones of voice.
WE'RE LOOKING FOR:
- A strong understanding of Instagram, TikTok, Pinterest, LinkedIn and YouTube.
- A genuine interest in social media, interiors, design, lifestyle and culture.
- Good written communication skills and an understanding of how language works across social platforms.
- A good understanding of social trends, formats and platform behaviours.
- Excellent organisation and attention to detail.
- The ability to manage multiple tasks, deadlines and priorities across different brands.
- A proactive approach and willingness to take ownership of tasks.
- Confidence working with content calendars, organisational systems and administrative processes.
- The ability to work collaboratively with different teams and stakeholders.
- An interest in understanding social performance and using data to identify learnings.
- A willingness to learn, ask questions and bring ideas to the team.
- The ability to adapt your approach across different brands and audiences.
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DESIRABLE, BUT NOT ESSENTIAL
The primary focus of this role is social media management, coordination and execution. Creative or content production experience is not essential. However, the following skills would be a bonus:
- Experience capturing simple, social-first content on an iPhone, particularly at events, shoots or behind-the-scenes moments.
- Basic experience using Canva or similar tools to create simple social assets.
- Basic video editing skills using CapCut or similar.
- An interest in photography, video or content creation.
- Experience using social scheduling, publishing or reporting platforms.
- Previous experience working with UGC or creators.
- Experience within interiors, design, fashion, lifestyle or another visually led industry.
We are committed to providing equal opportunities to all and we welcome applications from candidates with diverse backgrounds.
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