TMG
Social Media Assistant
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About Us:
TMG (The Malachite Group) is a live entertainment company overseeing a portfolio of global music festivals and event properties such as Afro Nation, Piano People, Afrotronic and more. We curate world-class experiences and deliver unforgettable cultural moments, championing the communities we serve.
About the Role:
We’re looking for a highly organised, culturally tapped-in Social Media Assistant to support the Social Media Lead across our social platforms of global entertainment and lifestyle brands including Afro Nation, Piano People, Afrotronic, LIT Everywhere & more.
This is a hands-on role for someone who understands internet culture, moves fast, and wants real exposure to how large-scale brands and festivals are built online. You’ll play a key role in keeping content flowing, trends sharp, and operations seamless across multiple platforms.
Key Responsibilities:
Content & Copy
- Write engaging, platform-specific social copy across Instagram, TikTok, X, Pinterest and YouTube
- Support caption writing with strong hooks, tone of voice, and clear CTAs
- Assist in adapting copy across multiple brands with different identities
Trend Research & Reporting
- Produce a weekly trend report covering TikTok, Instagram Reels, and emerging platforms
- Identify viral sounds, formats, and cultural moments relevant to our brands
- Suggest how trends can be adapted into content ideas as well as being initiated
- Forecast emerging cultural moments before they become mainstream.
- Monitor platform updates, creator movements and consumer behaviour.
- Identify opportunities for TMG brands to lead trends rather than follow them.
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Content Organisation & Operations
- Organise and maintain content libraries across Google Drive
- Ensure assets are clearly labelled, accessible, and up to date
- Support scheduling and content calendar management
UGC & Ambassador Support
- Source and manage UGC (user-generated content) for reposting and campaigns
- Identify and research creators aligned with each brand
- Assist with outreach and coordination of Ambassador Programme where needed
Research & Insights
- Conduct competitor and industry research across festivals, music, nightlife, and culture
- Support with social listening and identifying audience behaviour trends
- Assist in pulling insights for reports and presentations
Creative & Presentation Support
- Create polished presentation decks in Google Slides, PowerPoint and Canva for internal meetings, campaign proposals and creative pitches.
- Populate and maintain weekly team meeting decks with updates across all brands.
- Assist in preparing campaign reports, presentations and strategy documents.
- Gather research, insights and examples to support creative and strategic planning.
General Support
- Assist the Social Media Lead with day-to-day tasks across multiple brands
- Be proactive in suggesting ideas, improvements, and efficiencies
- Support on shoots, events, or live content where required
- Being able to shoot and edit content on event days
- Take accurate meeting minutes during team meetings and distribute actions where required.
- Assist with administrative and operational tasks that improve the efficiency of the social team.
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Who You Are:
- Deeply tapped into internet culture, especially music, festivals, and nightlife
- A strong affinity with Afrobeats, Amapiano, 3-step, GQOM and Afro house
- Strong writing skills with an understanding of tone, humour, and audience
- Highly organised with strong attention to detail
- Proactive, curious, and eager to learn in a fast-paced environment
- Comfortable working across multiple brands and switching tone of voice
- Familiar with TikTok, Instagram, and digital trends (bonus if you create content yourself)
What You’ll Gain:
- Hands-on experience working across globally recognised brands and festivals
- Direct mentorship from a Social Media Lead
- Real involvement in campaign planning and execution
- Exposure to content strategy, influencer marketing, and digital culture at scale
- Opportunity to build a strong portfolio in entertainment and social media
Bonus Skills (Not Essential):
- Basic video editing (CapCut, Premiere Pro)
- Canva or design skills
- Experience managing social accounts or creating content
- Copywriting skills
- Fluent in a second language
Company Benefits:
- Hybrid working policy (3 days in office)
- Private Health and Dental cover upon passing 3-month probation
- Death in Service scheme
- Enhanced Maternity scheme after 12 months of service
- Additional annual leave allowance for years of service completed
- Half a day’s annual leave allowance for Birthday
- On-site attendance at large-scale festivals and events
Salary:
£25,000 - £30,000 DOE
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