LOUÉ STUDIO
Social Media & Brand Executive
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About us
LOUÉ Studio is an independent handbag brand made in Ubrique, Spain. We launched in 2025 and create bags in limited editions, using exceptional deadstock and next-generation materials.
We’re entering an exciting phase, with new products, new launches and a much bigger focus on growth. LOUÉ is founder-led and has been built community-first, with a highly engaged audience that has followed the brand closely from the beginning.
Now, we want to take our storytelling and content to the next level and are looking for someone to help build the content engine behind LOUÉ.
The role
We’re looking for a Social Media & Brand Executive to help build and run the content engine behind LOUÉ.
You’ll own the day-to-day content calendar and help turn product launches, founder perspectives, craftsmanship and BTS moments into strong content across social, email and other relevant channels.
But this is not simply a social media posting job; it’s a role about thinking deeply about content, testing what works and understanding what drives demand and sales. A big part of the role is building a repeatable content machine: generating ideas, testing different topics, angles, hooks and formats, analysing what performs, understanding why, and using those learnings to improve the next round. We don’t want to make one video, post it and move on. We want to build real knowledge around what drives attention, demand and sales, and double down on it.
You won’t be expected to define the brand direction alone, but this also isn’t a role where you’ll simply execute instructions. You’ll work within the broader direction, bring your own ideas and judgement, and take real ownership of your work.
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What you’ll do
- Own and plan the content calendar across LOUÉ and the founder account, with founder content focused on handbag expertise and the BTS of building the brand
- Develop content ideas and turn them into strong scripts, hooks, shot lists and formats
- Test different topics, angles, hooks and creative variations, analyse performance and use the learnings to improve the next round; keep an organised bank of ideas, tests, results and winning formats
- Create and edit short-form social content with attention to hooks, pacing and retention
- Repurpose content across social, Pinterest, Substack and blog where relevant
- Draft newsletters, launch and promotional emails in Klaviyo
- Help build demand ahead of launches, grow waitlists, and support the journey through to conversion
- As a small brand, expect to jump in beyond your core remit – no two weeks are the same, and we’re looking for someone happy to do what needs to be done to succeed as a team.
Who you are
- You have 2–4 years of hands-on social media experience and can demonstrate results. Candidates with less formal experience will also be considered if they have strong relevant experience, such as building and growing their own account
- You understand what makes content perform, not just what makes it look good, and are naturally curious and experimental – testing hooks, angles and formats, learning from the results and iterating quickly
- You’re creative and commercially sharp, with a strong aesthetic eye, good brand instinct and a clear objective behind the work
- You’re proactive, organised and able to manage a consistent content pipeline from idea through to execution
- You’re a strong writer and can adapt your tone across brand, founder and commercial content
- You can create and edit polished short-form social content to a good standard; you don’t need to be a professional editor
- You have excellent English and are based in Europe
- We’re ideally looking for someone full-time who wants to become an integral part of the team and grow with LOUÉ. That said, we’re open to discussing a part-time arrangement (3+ days per week) for an exceptional candidate.
- Ideal start date: ASAP.
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What you can expect
Join a small, ambitious team where your work will have a direct impact on LOUÉ’s growth. You’ll have real ownership, room to learn quickly, and the opportunity to grow with the company as the role evolves. You’ll work closely with the founder and get exposure to the full journey behind building a brand – from product development and launches to content and commercial decisions. We’re looking for someone who wants to become an integral part of the team and build with us for the long term.
How to apply
Send an email to hello@loue-studio.com with:
- A short note about yourself and why you want this role, including your availability and start date
- Your CV and examples of content you’ve created or social accounts you’ve worked on
- 1–2 pieces of content you’re particularly proud of, with a few sentences on why you think they worked
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