Big Bus Tours
Social Media & Brand Manager – Maternity Cover
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We're Big Bus Tours, the world's largest independent operator of open-top sightseeing tours.
We inspire the spirit of adventure across Europe, North America, the Middle East and Asia Pacific, with a vision to be the number one thing to do in every world-famous city. Our hop-on, hop-off sightseeing tours offer a flexible approach to city discovery with a first-class customer experience. A Big Bus Tour turns tourists into explorers and leaves every passenger with a story to tell.
Having started our journey in 1991 with only three buses, today we have a global fleet of over 400, carrying more than 5 million passengers every year. And we're not slowing down: we continue to grow within our existing cities and through expansion into new locations across the world.
Our Central Support Office (CSO) in Victoria, London, is a driving force behind our business. Its team of specialists provides tailored support to our cities worldwide. If you want to get on board, check out the vacancy below.
Vacancy: Social Media & Brand Manager – Maternity Cover (12-month fixed-term contract)
Reporting to: Vice President of Digital Marketing
Department: Marketing & E-Commerce
Hours: 37.5 per week, Monday to Friday
Working pattern: Hybrid, minimum 2 days in the office (subject to change)
Location: Victoria, London
Brand and social media play a critical role in how customers discover, experience and engage with Big Bus Tours around the world. As our portfolio of cities and brands grows, we have an opportunity to build an even stronger, more consistent brand while creating locally relevant content that brings our destinations to life.
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We're looking for an experienced Social Media & Brand Manager to cover a maternity leave and lead our global social media strategy across paid and organic channels. Working closely with our social media agency, you'll shape the content strategy, oversee influencer and creator partnerships, and manage the social budget. You'll use performance insights to balance brand building with commercial results across the customer journey.
Alongside social, you'll be the global guardian of the Big Bus Tours brand. You'll make sure our identity is applied consistently across channels and collateral, and you'll provide dotted-line leadership to two global designers. You'll help city teams produce stronger brand-led assets, and you'll manage our trademark agency to protect our intellectual property worldwide.
It's a hands-on senior role that connects our central marketing team, agencies, designers and city teams. It's a great opportunity for a proactive marketer with strong social expertise and excellent creative and brand judgement, who enjoys bringing people together across multiple markets. For more details, please see the job description on our careers page.
Character matters to us, but there are a few essentials for this role:
- Extensive social media experience with consumer-facing brands
- Proven experience managing organic and paid social across Instagram, TikTok, Facebook and YouTube
- Strong experience managing external social media or marketing agencies
- Experience working with influencers and content creators, from brief to sign-off
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It would be great, but isn't essential, if you also have experience in global or multi-market organisations, in travel, tourism or leisure, in brand marketing, or with trademarks and IP.
We're proud to offer all our colleagues a competitive benefits package, including:
- 25 days' holiday plus bank holidays
- 5% employer pension contribution
- Enhanced maternity, paternity and adoption pay
- Sick pay scheme
- Death in service benefit
- BUPA Cash Plan
- Aviva DigiCare+ (remote GP and second medical opinion)
- Employee Assistance Programme
- Cycle to Work scheme
- Season ticket loans
- Complimentary Big Bus tickets
- Merlin Attractions discounts
- Employee referral scheme
You must have the right to work in the UK. We're unable to offer visa sponsorship for this role.
Next steps
To apply, just click 'Apply'. There's no lengthy application form and cover letters are optional. Your application will be reviewed by the hiring manager(s). Because of the volume of applications we receive, please allow two weeks from the closing date to hear back, although we'll aim to contact every applicant as soon as we can.
We welcome applications from everyone. If you need any adjustments during the recruitment process, just let us know.
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