Raptor
Social Media & Community Associate
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Position: Social Media & Community Associate
Location: London/Hybrid (3-5 days a week in office, regular shoots & events)
Contract: 6-month fixed-term contract, with potential to extend
Reporting to: Senior Marketing Executive
Salary: £28-32K per annum depending on experience
Overview
Raptor is a youth marketing agency that lives and breathes Gen Z culture. With over a decade’s experience connecting brands with young audiences through creative strategy, insight and authentic community activation, we’re on a mission to become the world’s leading youth marketing agency.
Everything we do has student and youth culture at its heart and is tailored to our clients’ requirements.
Our clients include PepsiCo, Airbnb, Google, Tinder, Deliveroo, Jägermeister, and UNiDAYS. We’re based in East London and deliver work across the UK, Europe, and the US.
We’re looking for a Social Media & Community Associate to join Raptor on an initial six-month fixed-term contract. You’ll be working closely with one of our major consumer brand clients, helping to establish and grow its UK social presence.
This is a culture-first, high-ownership role for someone who thinks like a content strategist and executes like a creator. You’ll help shape what the brand posts, how it shows up, and how it engages with its audience across TikTok and Instagram.
Prerequisites
- You’ll have a strong understanding of Gen Z and the UK cultural landscape, with a particular interest in areas such as fashion, beauty, wellness, food, lifestyle, and internet culture.
- You’ll be proactive, creative, and chronically online, with excellent judgement around what feels current, what is becoming overdone, and which trends are worth acting on.
- You should be comfortable taking ownership, working at pace, and turning ideas into content without needing extensive direction.
- This is a hands-on role, so you’ll need to be confident filming and editing content, appearing on camera, and engaging directly with an online community.
The Role
As a Social Media & Community Associate, you’ll support the day-to-day management of a leading consumer brand’s UK social channels, predominantly TikTok and Instagram.
- Combine strategic thinking with hands-on content creation - developing ideas, filming and editing short-form video, posting content, responding to the community, and helping to build a consistent social presence.
- Trusted to identify emerging trends, decide how the brand can participate in them, and create content that feels native to each platform rather than like traditional advertising.
- Work closely with teams across Raptor and the client business, with expectations to create content from the office, at events, and during cultural moments across the UK.
- Have the opportunity to take genuine ownership of a major consumer brand’s UK social presence, with the creative freedom to help shape and grow its community at an exciting stage. While this is initially a six-month fixed-term contract, there may also be potential for the role to be extended.
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Responsibilities
- Manage the brand’s UK social channels day to day, including content scheduling, captions, posting, timing, and cadence.
- Turn wider brand direction into platform-native content that feels relevant, engaging, and authentic.
- Help establish and maintain a distinctive tone of voice that is culturally aware, playful, and consistent.
- Develop original content ideas that audiences would choose to watch, even if they were not produced by a brand.
- Create content that feels lo-fi, spontaneous, and native to social, while maintaining high standards across filming, lighting, framing, and editing.
- Confidently appear on camera and become a recognisable face and voice within the brand’s UK content.
- Direct contributor and capture the footage needed quickly and effectively during shoots and events.
- Edit short-form video using tools such as CapCut, TikTok, and Instagram, with strong instincts for hooks, pacing, and storytelling.
- Build and maintain a consistent pipeline of always-on content.
- Monitor trends, platform updates, and changes to the TikTok and Instagram algorithms.
- Identify emerging cultural moments and translate them into relevant ideas for the brand.
- Bring a clear point of view on what is working, what feels tired, and what the brand should try next.
- Manage comments, DMs, and replies, ensuring community interactions feel reactive, personable, and on-brand.
- Treat the comment section as an extension of the content strategy, identifying opportunities to entertain and engage.
- Spot and amplify relevant user-generated content and community moments.
- Help identify creators and cultural figures who could be strong partners for the brand.
- Support creator relationships, gifting campaigns, and content collaborations.
- Review social performance and use results to shape future content and improve engagement.
Experience
- Previous experience creating and editing short-form social content, whether for a brand, agency, creator, or personal platform.
- Experience managing or contributing to TikTok and Instagram accounts.
- Strong understanding of platform formats, trends, pacing, audiences, and performance metrics.
- Experience with community management and online audience engagement.
- Confidence filming high-quality content using a phone.
- Experience editing content using CapCut, TikTok, Instagram, or similar tools.
- Comfortable appearing and speaking on camera.
- Experience working in a fast-moving brand or agency environment is preferred but not essential.
- A portfolio or examples of social content you have personally ideated, filmed, or edited will be required.
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Key Competencies
- Creativity: You consistently bring fresh, culturally relevant ideas to the table and can turn them into engaging content.
- Socially Savvy: You have a strong understanding of TikTok, Instagram, and the wider social landscape. You naturally keep up with trends, creators, and online conversations.
- Cultural Awareness: You understand UK Gen Z culture and can identify the moments, conversations, and communities a brand should meaningfully participate in.
- Content Instincts: You understand what stops the scroll and why, with strong judgement around hooks, pacing, storytelling, and platform-native formats.
- On-Screen Confidence: You’re comfortable and confident appearing in social content, event coverage, and behind-the-scenes footage. You’re expressive, personable, and authentic on camera.
- Decisiveness: You can make quick, well-judged decisions about what should go live and move from an idea to execution at pace.
- Organisation: You can manage a consistent content pipeline, deadlines, shoots, and community activity while remaining flexible and reactive.
- Communication: You’re a strong written and verbal communicator who can adapt your tone for different platforms and audiences.
- Initiative: You’re proactive, resourceful, and comfortable taking ownership rather than waiting to be told what to do.
- Attention to Detail: You maintain high standards across captions, edits, brand tone, scheduling, and community responses.
- Positivity: You bring positive, collaborative energy to the Raptor team, our clients, creators, and wider community.
Benefits
- 24 days’ holiday per year, pro rata
- Pension scheme
- Vitality Health, subject to eligibility
- Bonus scheme, subject to eligibility
- Annual summer and Christmas parties
- Team-building & agency activities, Thursday drinks
- Discounts with local and national brands
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