Sachi States of Skin®
Social Media & Community Executive
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Social Media (content creation) & Community Executive
Location: UK, Remote / Hybrid London
Hours: Part-time, approximately 20–25 hours per week, spread across 5 days
Reports to: Founder & CEO / Marketing Lead
Start Date: ASAP
THE ROLE
Sachi Skin is a founder-led clinical skincare brand rooted in Ayurvedic heritage, where ancient wisdom meets modern cosmetic science.
We are looking for a Social Media & Community Executive to help Sachi Skin become significantly stronger at organic social.
This is a hands-on role for someone who genuinely understands Instagram and TikTok, knows what is happening in beauty culture, and enjoys being inside the conversation every day.
You will own the day-to-day running of our social channels: publishing, community engagement, social listening, performance tracking and identifying opportunities for content.
You will work closely with our Brand Editorial & Content Executive and creative team, who help develop the stories, scripts and campaign messaging.
Your job is to make sure those ideas actually live, move and perform on social.
WHAT YOU’LL OWN
Social Publishing
- Schedule and publish content across Instagram and TikTok
- Maintain the weekly social calendar
- Ensure content goes live accurately, on time and in the correct format
- Adapt captions, hooks and platform copy where needed
- Post Stories and reactive content throughout the week
- Ensure links, tags, product information and calls to action are correct
You should be comfortable using platforms such as Later, Meta Business Suite and native TikTok/Instagram tools.
Community Engagement
This is a major part of the role.
You will:
- Respond to comments, mentions and relevant DMs in the Sachi Skin voice
- Proactively engage with creators, facialists, dermatologists, beauty editors and relevant communities
- Build genuine relationships rather than simply replying with emojis
- Identify loyal customers, advocates and potential creators
- Spot strong customer comments, reviews and conversations that can become content
- Flag interesting partnership, gifting or UGC opportunities to the wider team
We want Sachi Skin to feel like an active participant in the beauty community, not simply a brand broadcasting content.
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Social Listening & Trend Spotting
You should naturally be watching what is happening across beauty, skincare and culture.
Monitor:
- Emerging skincare conversations
- TikTok and Instagram formats
- Beauty and wellness trends
- Creator conversations
- Dermatologist and facialist content
- Competitor activity
- Customer questions and recurring concerns
Bring relevant opportunities back to the team quickly. We do not want someone who follows every trend. We want someone who can identify:
“This conversation is relevant to Sachi Skin, and here is how we could enter it.”
Weekly Reactive & Light Content Creation
This is not primarily a content-production role, but you should be comfortable creating simple, native social content when speed matters.
This may include:
- Instagram Stories
- Simple TikToks/Reels
- Founder clips
- Trending formats
- Behind-the-scenes content
- Customer comments/reviews
- Simple CapCut edits
- Event and London-based content
For larger content pieces, you will work with our designer and video editor.
Founder & UK Content Support
As a UK-based team member, you will occasionally work directly with Farah to capture founder content.
This could include:
- Filming short founder clips
- Capturing events, treatments or partnerships
- Helping identify natural social moments
- Posting reactive founder content
- Turning conversations or questions into social ideas
You should be comfortable behind a camera and able to direct someone naturally without making content feel overly produced.
Performance
Review performance weekly across:
- Reach
- Views
- Watch time
- Saves
- Shares
- Comments
- Profile visits
- Website clicks
- Relevant conversion signals
Identify what is working and feed those learnings back into the content team.
We care less about complicated reports and more about:
- What worked? Why did it work? What should we make more of?
WHO YOU ARE
- Around 1–3 years' experience in social media, beauty, skincare, wellness or lifestyle
- You have a background in marketing, media communications, journalism, writing, psychology
- Genuinely interested in Instagram and TikTok
- Strong understanding of how people behave on social, not simply how brands schedule posts
- Comfortable engaging with people online every day
- Naturally aware of trends and cultural conversations
- A strong written communicator
- Able to learn and write in an established brand tone of voice
- Comfortable with basic filming and editing
- Fast, organised and reliable
- Commercially aware and interested in what content actually drives
- Genuinely interested in skincare and beauty
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NOT RIGHT FOR YOU IF
- Your social experience is mainly scheduling posts and producing reports
- You rarely use TikTok or Instagram yourself
- You wait for someone to tell you what to engage with
- You are uncomfortable speaking to creators or customers
- You treat community management as simply replying to comments
- You are interested mainly in polished aesthetics rather than social behaviour and performance
WHAT SUCCESS LOOKS LIKE
Within your first 90 days:
- Sachi Skin has a consistent daily presence across Instagram and TikTok
- Community engagement becomes noticeably stronger
- We are participating in more relevant UK beauty conversations
- Social opportunities and trends are identified earlier
- Customer conversations regularly become content ideas
- Strong organic content is identified quickly and repeated intelligently
- Founder and reactive UK content becomes easier to capture
- Social performance shows improvement against the first-month baseline
HOW TO APPLY
Please send:
- Your CV
- Links to social accounts you have personally worked on
- 3–5 examples of social content you have created, written or managed
A short answer, maximum 5 sentences:
What do you think most skincare brands get wrong about social media?
SHORT SOCIAL TEST
Please review @sachiskin on Instagram and TikTok and send:
- 3 things you think we currently do well
- 3 things you would improve
- 3 conversations, accounts or opportunities you think Sachi Skin should be engaging with
- 2 simple pieces of reactive content you would post this week
- Send a 60 second video trying to sell us any one of our products
Keep it concise. We are interested in your instincts, not a presentation.
Send this over via email to be shortlisted for an interview.
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