TruTravels
Social Media & Community Executive
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Location: Kingston, London (2 days a week WFH)
Department: Marketing
Reports to: Marketing Manager
Employment Type: Full-time
Applications close: 14th September
We’re looking for a Social Media & Community Executive to join the TruTravels marketing team and help bring the TruTravels brand to life across social, email and community channels.
This is an exciting, hands-on role for someone who lives and breathes social media, understands what makes people stop scrolling, and knows how to turn an engaged audience into an active travel community.
You’ll play a key role in delivering our organic social strategy across multiple platforms (TikTok, Instagram, YouTube) and lead the creation and publishing of content. You will also manage our online community, execute our CRM strategy and build out email campaigns. You will also focus on performance insights to continually improve what we do.
You’ll be right at the heart of the brand: talking to our audience every day, creating content that inspires people to travel, and making sure every interaction feels unmistakably TruTravels.
If you're creatively driven, love to travel and are keen to learn, this could be the role for you.
What you'll be doing
Social Media & Content
- Deliver the organic social media plan across our key platforms, working closely with the Marketing Manager and wider marketing team to bring our ongoing strategy and commercial priorities to life.
- Create, film, edit and publish engaging UGC style content that inspires our audience and drives awareness, consideration and action.
- Develop social content that feels native to each platform while maintaining a consistent and recognisable TruTravels voice.
- Stay on top of social trends, emerging formats, platform updates, creators and cultural moments, identifying opportunities for the brand to join relevant conversations.
- Make sure our content isn't just engaging, but has a clear purpose and contributes towards wider commercial objectives.
- Work closely with the Paid Media Manager on campaign development, video creation and partnership amplification, ensuring organic and paid activity work together effectively.
- Collaborate with the Partnerships team to source, organise and maximise content captured on tour, turning real traveller experiences into compelling social content.
- Help build a strong pipeline of fresh, relevant and engaging content across our channels.
Community Management
- Own the day-to-day management of our online community, ensuring our audience receives quick, helpful and genuinely engaging responses.
- Monitor and respond to comments, DMs, mentions, reshares and other social interactions.
- Build relationships with our community and make people feel heard, valued and excited to be part of the TruTravels community
- Engage with our VIP Club and ensure they feel valued.
- Identify conversations and opportunities that can help increase engagement, consideration and conversion.
- Proactively grow and activate our online community, encouraging participation and turning followers into advocates.
- Spot potential commercial opportunities within the community and pass qualified, high-quality leads to the sales team.
- Help protect and evolve the TruTravels tone of voice, ensuring every interaction feels authentic, consistent and on-brand.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
CRM/Email
- Support the delivery of our CRM strategy through hands-on email campaign and lifecycle journey execution.
- Build, test, schedule and deploy email campaigns using Salesforce Marketing Cloud.
- Assist with the creation and optimisation of lifecycle journeys designed to engage customers at different stages of their travel journey.
- Work with the wider marketing team to ensure CRM activity supports current campaigns, commercial priorities and the overall customer experience.
- Monitor campaign performance and use learnings to improve future communications.
Reporting & Optimisation
- Report on organic social performance, tracking key metrics and identifying trends, successes and areas for improvement.
- Turn data and audience behaviour into actionable insights and recommendations for the Marketing Manager.
- Test different content formats, creative approaches and messaging to understand what resonates with our audience.
- Use performance data to continually refine our social and community activity and make sure we're focusing our time and resources where they have the biggest impact.
- Share useful audience insights with the wider marketing and commercial teams.
What good looks like in 6 months
- You’re confidently owning the day-to-day organic social and community activity across our social platforms.
- You’ve built a strong understanding of our audience and are consistently creating content that engages, inspires and converts.
- Our social channels are growing, with stronger engagement and an active, positive community.
- You’re confidently managing email campaigns and lifecycle activity through Salesforce Marketing Cloud.
- You’re using performance data and audience insights to shape what we do next.
- You’ve built strong relationships across Marketing, Paid Media, Partnerships and Sales and are proactively bringing new ideas to the table.
- You’ve become a trusted go-to for all things social, community and content.
What we're looking for:
We’re looking for someone who is creative, commercially aware and genuinely obsessed with travelling, social media and community.
Essential:
- A passion for travel!
- A genuine love for social media, internet culture and an understanding of how brands can authentically participate in conversations
- A strong understanding of the major social platforms and what makes content perform on each.
- Hands-on experience creating social content, including filming and editing video. You don’t just react to briefs; you are your own ideas engine!
- Excellent communication skills.
- Comfortable keeping on top of a few different tasks and platforms at the same time.
- A proactive, can-do attitude. You’ll be someone who spots an opportunity and gets stuck in rather than waiting to be asked.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You’ll ideally have:
- Experience managing online communities and engaging with customers directly.
- Some online marketing experience (you don’t need to have loads of experience, but ideally you know your CTR and your ROI)
- Experience working in social media, personally or in your career so far.
- Experience with email marketing and CRM platforms; Salesforce Marketing Cloud experience is highly desirable.
- A commercial mindset and an understanding that great marketing should contribute to business results.
- Confidence using data and performance metrics to inform decisions.
- The ability to work collaboratively with marketing, paid media, partnerships and sales teams.
You’ll be someone who:
- Has a genuine interest in what people are watching, sharing and talking about online.
- Is confident putting themselves out there and isn't afraid to try something new.
- Understands that community isn't just about replying to comments; it's about building genuine relationships.
- Has a sharp eye for good content and knows when something feels authentic versus overly polished or forced.
- Is comfortable getting stuck into the detail, from editing a Reel to building an email journey.
- Is curious, energetic and always looking for ways to make things better.
- Enjoys learning new skills and tackling challenging tasks.
Why join TruTravels?
At TruTravels, we’re not just selling trips; we’re creating incredible experiences, bringing people together and helping travellers make memories that last a lifetime.
You’ll have the opportunity to work with a recognisable travel brand with a highly engaged audience, where social and community are genuinely at the heart of how we connect with customers.
This is a role where you’ll have the opportunity to create, experiment, influence and see the impact of your work. From a piece of content you film today to a community conversation that turns into a booking, you’ll have a direct connection between what you do and the results it creates.
You’ll also work alongside a passionate and collaborative marketing team, with plenty of opportunity to develop your skills across social, content, CRM, paid media, partnerships and wider digital marketing.
How to apply:
Applications for this role will need to send us their CV and a video "cover letter" too.
For the "video cover letter", we want to see your ability to create an engaging 30s UGC style video! We want to hear all about you! Whether that's your career/studying journey so far, your travels or something completely different! This is your chance to show off!
If you have any problems applying please contact marketing@trutravels.com
You can upload your video and CV here!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location