The Hippie Shake
Social Media & Community Manager (Full-Time)
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Location: Remote (UK), with ad hoc London shoot days/events
Contract: Permanent, Full-Time
Salary: £35,000–£40,000 per annum, depending on experience
Reports to: General Manager
About the role
We’re looking for a Social Media & Community Manager to take ownership of The Hippie Shake’s social channels and help grow the community around our brand.
You’ll lead our approach across Instagram and TikTok, with responsibility for social strategy, content planning and creation, channel growth and community engagement. You’ll also manage our presence on Pinterest and take ownership of our influencer gifting and creator relationships.
This is a hands-on role combining ideas and planning with day-to-day execution. You’ll be editing and repurposing content, creating social-first content, building relationships with customers and creators, and finding new ways to grow our audience and strengthen our community.
You’ll work closely with our Creative Director on the overall creative direction of the brand, with the freedom to translate that into our day-to-day social presence.
About The Hippie Shake
Founded in 2016, The Hippie Shake is an independent fashion brand creating heirloom-worthy pieces designed to be loved and worn for years to come.
Our collections take inspiration from vintage fashion, music, festivals and the icons and eras we love, reinterpreted our own way.
We’re a small, founder-led team with a growing global community across the UK, US and beyond.
What you’ll be doing
Social & Content
- Leading our Instagram and TikTok strategy and taking responsibility for channel growth
- Planning and managing the social content calendar around launches, campaigns and key moments
- Developing content pillars, recurring formats and new ideas for each platform
- Creating, editing and repurposing content for Reels, TikTok, Stories and other social formats
- Creating additional social-first content using iPhone footage, behind-the-scenes moments and existing assets
- Working with our Creative Director to plan additional content opportunities and shoots
- Building anticipation and storytelling around new collections and launches
- Managing and developing our Pinterest presence
- Writing social copy and captions in The Hippie Shake voice
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Community & Creators
- Managing comments and DMs and proactively engaging with our community
- Finding new ways to encourage customer participation and UGC
- Building relationships with customers, influencers and creators
- Owning our influencer gifting programme, from discovering and contacting creators through to gifting, follow-up and tracking
- Developing longer-term relationships with creators who genuinely connect with the brand
- Identifying opportunities to create content with customers, creators and other collaborators
- Developing community initiatives based on the priorities of the brand
Customer service enquiries relating to orders, deliveries and returns will continue to be handled by our Customer Service team.
Performance
- Owning monthly social and community reporting
- Understanding what content and formats are driving growth and engagement
- Tracking creator and UGC performance
- Using performance insights to continually improve our approach
- Understanding how social contributes to website traffic, email sign-ups, launches and sales
You won’t be responsible for paid media, but we want someone who understands the wider commercial impact of social.
About you
We’re open to different levels of experience. You might already be independently managing social for a brand, or you could be earlier in your career and ready to take on more ownership.
What matters most is your understanding of the brand, your ability to create strong content and your confidence taking responsibility for growing our social channels and community.
You’ll ideally have:
- Experience working within a DTC/e-commerce business
- A strong understanding of Instagram and TikTok and how content differs between them
- Strong short-form video editing skills
- Experience creating and repurposing content for social
- An understanding of how to grow social channels and build engaged communities
- Experience working with influencers or creators
- Strong organisation and attention to detail
- Confidence working independently and managing your own priorities
- An interest in using performance data to improve your work
- A genuine interest in fashion, music, vintage style and visual storytelling
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Previous fashion experience is a bonus, but isn’t essential.
Confidence appearing on camera occasionally is also a bonus, but absolutely not a requirement.
Working with us
This is a full-time, predominantly remote role based in the UK, with ad hoc days in London for shoots, content creation, meetings and events.
You’ll report to our General Manager and work closely with our founders and wider marketing team. Our Co-Founder and Creative Director, Naomi, will set the wider creative direction of the brand, while you’ll have ownership of how this translates into our day-to-day social content.
We don’t expect you to be permanently online outside normal working hours. There may occasionally be important launches, campaigns or events where some flexibility is useful, which will be planned and agreed in advance.
You must be based in the UK and have the right to work in the UK. Unfortunately, we’re unable to offer sponsorship for this role.
Why join us
- £35,000–£40,000 salary depending on experience
- Permanent, full-time role
- Predominantly remote working
- Generous staff discount
- Small, collaborative team
- Genuine ownership of social and community
- Opportunity to work closely with the founders and Creative Director
- Scope for the role to develop as the business grows
How to apply
Please don’t apply through LinkedIn.
Head to our application form to upload your CV and answer a few short questions. We’d much rather read concise, thoughtful answers than essays.
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