Linda Farrow
Social Media Content Creator
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The Social & Content Creator sits within the Ecommerce & Digital team and plays a key role in leading and owning the Social Media Strategy, developing, creating, and translating brand creative into high-performing, platform-native digital content.
About the Role
This role works closely with the Creative/Brand team to develop and adapt campaign shoots, lookbooks, and brand assets into engaging social content, video edits, email creative, homepage assets, and paid media formats. It is a social-first, video-led role — but with strong graphic design capability to support ecommerce performance and digital campaigns. You will act as the bridge between brand storytelling and digital execution.
Responsibilities
Social & Video Content (Primary Focus)
- Own social media strategy and content calendar.
- Develop concepts from inception: research, scope, produce, edit, and deliver short-form videos and images based content across channels (including reels, TikTok, Stories, paid social).
- Adapt brand campaign footage and imagery into platform-native formats.
- Develop trend-led, reactive, and campaign-aligned content.
- Plan and schedule social content in line with trading priorities.
- Manage day-to-day community engagement across channels.
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Post-Production & Creative Adaptation
- Work closely with the Creative/Brand team to repurpose shoot content for digital use.
- Edit campaign footage into social cut-downs and paid ad variations.
- Prepare assets for multiple placements (organic, paid, email, homepage).
- Support shoot preparation, mood boards, and post-production workflows.
- Ensure brand consistency across all digital touchpoints.
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Ecommerce & Digital Creative Support
- Design email campaign graphics (e.g. Klaviyo builds).
- Create homepage banners, landing page visuals, and promotional assets.
- Develop paid media creatives in collaboration with Growth/Digital Marketing.
- Support PDP visual updates and trading moments.
- Optimise assets for performance across web and mobile.
Community & Customer Experience
- Respond to comments and DMs in line with brand tone of voice.
- Escalate order-related queries to the Ecommerce/CS team.
- Identify common customer feedback and inform content or FAQ updates.
- Support overflow during key campaign or peak trading periods.
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