Park Square Clinic
Social Media Content Creator
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Company Description
Park Square Clinic is an aesthetics clinic with over a decade of experience helping individuals achieve their skin and body goals through the latest non-invasive technologies. Founded on a commitment to transforming appearance and enhancing overall well-being, the clinic blends medical expertise with a holistic approach to aesthetics. The team understands the challenges of poor skin and health and is dedicated to supporting clients through personalized treatment plans. Park Square Clinic focuses on improving skin health while guiding clients on a broader journey of wellness and lasting self-confidence.
Role Description
The Social Media Content Creator is a full-time remote role responsible for developing and executing engaging content across social media platforms to promote Park Square Clinic’s services and brand. Day-to-day tasks include:
- Planning content calendars
- Creating posts (copy, images, short videos, stories, and reels)
- Aligning content with marketing campaigns and clinic promotions
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The role involves community management such as:
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- Responding to comments and messages
- Engaging with followers
- Monitoring trends in aesthetics and wellness
The Social Media Content Creator will collaborate with the clinical and marketing teams to ensure content is accurate, on-brand, and compliant with relevant guidelines, while tracking performance metrics and adjusting strategies to improve reach and engagement.
Qualifications
- Skills in social media content creation, including writing clear, engaging copy and developing visual concepts suitable for platforms such as Instagram, Facebook, TikTok, and LinkedIn.
- Skills in digital and content marketing, including basic knowledge of campaign planning, audience targeting, and using analytics tools to evaluate performance.
- Skills in visual media production, such as basic photography, video shooting, and editing for short-form content, as well as familiarity with design tools (e.g., Canva, Adobe Creative Cloud or similar).
- Skills in community management and brand communication, including responding professionally to inquiries, maintaining a consistent brand voice, and handling sensitive topics with care.
- Additional beneficial qualifications include experience in the aesthetics, beauty, or wellness industry; strong organizational and time-management skills; ability to work independently in a remote setting; and familiarity with SEO principles and paid social media campaigns.
- A bachelor’s degree or equivalent experience in Marketing, Communications, Media, or a related field is preferred but not required; a portfolio or examples of previous social media work are strongly recommended.
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