BOA Marketing
Social Media Content Creator
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Part-Time Social Content Creator
BOA Marketing — London | Freelance / Contract
About the Role
We’re looking for a talented Social Content Creator to create engaging, social-first content across our portfolio of London restaurants, bars and hospitality brands.
You’ll be responsible for taking monthly campaign themes, menu launches, events and cultural moments and turning them into engaging short-form content — primarily shot and edited on iPhone for Instagram and TikTok.
You’ll independently lead content capture on shoots, develop original and trend-led concepts, confidently direct talent and restaurant teams, and create content that feels native to social rather than overly produced.
What You’ll Do
- Shoot high-quality content on iPhone across our London hospitality clients
- Turn campaign themes, menu launches, events and cultural moments into strong social-first concepts
- Develop original ideas alongside reactive and trend-led content
- Edit and deliver your own Reels and TikToks
- Create content with strong hooks, pacing and storytelling
- Confidently direct chefs, founders, staff and talent on camera
- Spot spontaneous content opportunities while on location
- Capture behind-the-scenes, atmosphere and reactive content where appropriate
- Independently lead social-first content shoots
- Stay on top of emerging formats, trends and platform behaviour
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What We’re Looking For
- A strong portfolio of iPhone-shot short-form content
- Excellent understanding of Instagram Reels and TikTok
- Strong creative instincts and an eye for what makes people stop scrolling
- Confident shooting and editing content independently
- Experience using CapCut or equivalent editing software
- Strong understanding of hooks, pacing, retention and engagement
- Confident directing people who aren’t naturally comfortable on camera
- Able to take a brief and develop ideas rather than simply execute a shot list
- Comfortable independently running shoots in busy hospitality environments
- Organised, reliable and confident representing an agency in front of clients
- Genuine interest in food, drink, hospitality and London culture
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Nice to Have
- Photography experience would be a strong advantage, particularly across food, drink, interiors, people and lifestyle photography.
- Experience using professional mirrorless cameras, lighting and Lightroom or equivalent editing software would also be advantageous, but is not essential. (Professional camera and lighting equipment can be provided).
Contract Details
- Part-time freelance/contract role
- Approximately 2.5 days per week equivalent
- Flexible schedule built around client shoots and editing requirements
- London-based, with regular travel to client locations
- Initial 3-month engagement
- Opportunity for the role to grow as BOA and our client portfolio expand
To Apply
Please send to charlie@boamarketing.co:
- Examples of your iPhone-shot short-form content
- Your portfolio or social accounts
- Examples of hospitality content you’ve previously created, where applicable
- Photography examples, if applicable
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