WALK London
Social Media Content Creator
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WALK LONDON
Social Media & Content Creator
Men's footwear brand — in-house marketing team
Reports to:
Brand Director, Ecommerce Manager, working closely with Product, Photography, and Customer Service
Location:
Devonshire House, Aviary Court, Wade Road, Basingstoke, RG24 8PE — studio/office based, with regular travel to shoot locations
Hours:
Full-time, Monday–Friday, 9:00am–5:00pm
Salary:
Depending on experience
About Walk London
Walk London is a men's footwear brand run by a small, hands-on team where everyone owns a clear piece of the business — from product and operations to ecommerce, photography, and customer service. Our social channels are the public face of the brand day to day, and we're looking for someone to take full ownership of that voice: creating it, shooting it, editing it, and getting it in front of the right audience.
The Role
We're replacing and reshaping our social media role into a broader Social Media & Content Creator position. This isn't a purely deskbound scheduling job — you'll be the person behind the camera as well as in front of it: shooting original content, directing shoots and stylists, editing campaign imagery, and turning all of it into a consistent stream of social content across Instagram, Facebook, TikTok, and beyond. You'll need genuine creative energy, a sharp eye, and the confidence to go out and get the shot yourself.
Key Responsibilities
Content creation & editing
- Shoot original photo and video content — product, lifestyle, behind-the-scenes, and user-generated-style content — both in the studio and on location.
- Bring ideas, energy, and styling instinct to every shoot; be comfortable appearing on camera as well as directing it.
- Edit and retouch your own content and existing campaign imagery (supplied by the in-house photographer) for social use.
- Creation of brand graphic design across digital touchpoints and print media.
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Planning, scheduling & tone of voice
- Plan, write, and schedule content calendars across Instagram, Facebook, TikTok, and other relevant channels.
- Write captions and copy consistently in Walk London's tone of voice, adapted to each platform and audience.
- Monitor content performance and adjust the plan based on what's working.
- Own and respond to messaging, comments, and requests across all social channels; liaising with the brand community, customer service, stylists, and influencers.
Shoots, styling & production
- Plan and manage the shoot schedule, working with Product and Photography to align content with seasonal launches.
- Source and manage stylists, models, and freelance creatives for lookbooks and campaign shoots.
- Coordinate props, locations, and styling to keep shoots on brand and on budget.
Influencers & user-generated content
- Identify, approach, and manage relationships with influencers and creators aligned with the Walk London brand.
- Source and (with permission) repurpose user-generated content across owned channels.
- Build and maintain a pipeline of brand advocates and affiliates.
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Brand storytelling
- Develop storytelling and ‘value’ content beyond product shots — craftsmanship, styling advice, brand culture — to build a distinctive voice for Walk London.
- Work with Customer Service and Ecommerce to spot trends, questions, or moments worth turning into content.
About You
- Proven experience creating and editing content for social media — you'll be asked to share a portfolio or reel.
- Confident with editing tools such as Adobe Lightroom, Photoshop, and Premiere Pro/CapCut (or equivalents).
- Comfortable directing shoots and appearing on camera, with the charisma to represent the brand in person.
- Experience planning, writing, and scheduling content, with a genuine feel for adapting to a brand's tone of voice.
- Experience coordinating stylists, freelancers, or influencers is a strong advantage.
- Highly organized and self-sufficient — comfortable owning a channel end-to-end within a small team.
- A genuine interest in menswear, footwear, or lifestyle content.
- Full UK driving licence useful, given regular on-location shoots.
What We Offer
- Salary depending on experience.
- Full-time role, Monday–Friday, 9:00am–5:00pm, based at our Basingstoke studio/office with regular time on location.
- Genuine ownership of the visual and social voice of a growing footwear brand.
- A small, close-knit team where your work is seen, used, and valued every day.
How to Apply
Please send your CV and a portfolio, reel, or links to your work to info@walklondonshoes.co.uk
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