CIPD
Social Media Content Creator - organisations and practitioners
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Advert Social Media Content Creator
£38,000 - £40,000 + benefits
Permanent
Full-time (35 hours per week)
Wimbledon (flexible and hybrid working)
The Role
As Social Media Content Creator, you'll help grow the CIPD's reach, influence and connection with people practitioners and organisations across social media - turning the CIPD's research, insights and guidance into content that's genuinely engaging, not just informative.
You'll work across established channels including LinkedIn (412,000 followers), Instagram and TikTok, with a strong focus on short-form and on-camera video. You'll be focusing on accelerating audience growth, influence and connection with organisation and people practitioner audiences, including CIPD members.
What You'll Be Doing
- Creating audience-first content by translating CIPD's expertise and research into accessible, platform-native content such as short-form video, reels and TikTok-style content, carousel explainers and quick-hit insights
- Working closely with internal subject matter experts to make complex workforce topics relevant and compelling for HR practitioners and organisational decision-makers
- Presenting on camera - planning, filming and editing short-form video content. Presenting on topics like professional development, membership benefits, event coverage and broader people-profession insights.
- Engaging with the CIPD community on LinkedIn - celebrating milestones like membership upgrades, event attendance and career progression
- Spotting and amplifying member stories across CIPD channels
- Using data to sharpen content by tracking social trends and audience behaviour to keep content relevant
- Using analytics to optimise reach and performance, and test new formats and approaches
- Collaborating across teams, partnering with the Social Media Manager and the Social Media Content Creator (who focuses on students and early careers audience) to deliver the wider social strategy
- Working with marketing, content, membership and policy teams on campaigns for practitioner and organisational audiences.
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What you’ll need to be successful
- Experience of managing live social channels
- Evidence of growth and/or impact on those channels
- Experience of content/social media campaign planning
- Experience creating engaging social media content
- Strong understanding of short-form video and platform-native content formats
- Confidence presenting and communicating clearly on camera
- Ability to translate complex or professional topics into clear, engaging content
- Ability to interpret metrics and use insights to iterate quickly, not just to report
- Algorithm awareness
- Trend spotting and trialling/testing new ideas
- Translating brand voice into social-first content
- Experience creating content for career-focused or professional audiences
- In-app video editing skills
- Experience creating content for platforms such as LinkedIn and TikTok
- Interest in workplace trends, HR or professional development
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About us
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We’re the professional body for HR, L&D, OD and all people professionals – experts in people, work and change. With over 160,000 members globally – and a growing community using our research, insights and learning – we give trusted advice and offer independent thought leadership. And we are a leading voice in the call for good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also support colleagues at different life stages, with enhanced parental leave, fertility and family-forming support, and support for those who are full-time carers for their loved ones.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
Please note, the application deadline is on Monday 21 September. If this role describes you and your career aspirations, click APPLY.
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