deverellsmith
Social Media Content Creator & Videographer
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The Company
A multi award winning independent estate agency specialising in residential sales, lettings and property management across London. With offices serving Prime Central London and Tower Bridge, the business combines personable service, expert local knowledge and genuinely modern marketing to present homes beautifully and connect them with the right buyers and tenants.
The Role
My client is looking for a creative, organised and commercially minded Social Media Content Creator & Videographer to bring their properties, people and neighbourhoods to life. You will own the day to day creation of social first content, from ideas and filming through to editing, publishing and performance reporting, while helping to grow the brand and generate meaningful engagement and enquiries.
The role is based in Central London and involves regular travel to properties and neighbourhood locations across Greater London. Some flexibility for remote planning and editing may be available by agreement.
Key Responsibilities
- Plan and maintain a content calendar aligned with property launches, market updates, campaigns and business priorities
- Film high quality property tours, agent led walkthroughs, neighbourhood features, thought leadership and behind the scenes content
- Edit engaging short form video for Instagram Reels, TikTok, YouTube Shorts and other relevant channels, adapting aspect ratios, captions, hooks and pacing for each platform
- Create complementary photography, graphics, copy and stories that reflect the brand's tone of voice and visual identity
- Direct colleagues and contributors on camera, helping them deliver confident, natural and informative performances
- Manage day to day publishing, scheduling and community engagement across social media channels
- Monitor trends, competitor activity and platform developments, translating relevant opportunities into original content ideas
- Track reach, engagement, follower growth, website traffic and enquiries, providing clear monthly insights and recommendations
- Maintain an organised library of footage and creative assets, with appropriate permissions and usage records
- Work closely with sales, lettings, property management and leadership colleagues to deliver accurate, compliant and timely content
- Support occasional events, paid campaigns and wider marketing projects as required
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What We're Looking For
- A strong portfolio of social first video and content creation; property, interiors, hospitality or lifestyle experience is advantageous
- Outstanding shooting and editing of vertical video, with an excellent eye for composition, lighting, sound and detail
- Proficiency with relevant editing tools such as Adobe Premiere Pro and CapCut
- Good working knowledge of Instagram, TikTok, YouTube and social media publishing or analytics tools
- Strong written English and the ability to turn property information into clear, engaging captions and scripts
- A practical understanding of brand consistency, copyright, music licensing, consent, privacy and responsible property marketing
- Excellent organisation and time management, with the ability to manage several shoots and fast turnaround deadlines
- A confident, professional manner with colleagues and on camera contributors
- Self motivation, curiosity and sound creative judgement, balanced with a willingness to receive feedback
- Ability to travel efficiently across Central and Greater London for shoots
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Desirable Skills
- Experience of filming premium residential property and interiors
- Working knowledge of Adobe Premiere Pro
- Experience with social campaigns, lead generation or content led brand growth
What Success Looks Like
- A consistent flow of distinctive, high quality content delivered on a tight schedule
- Growing engagement and audience reach, building followers on Instagram and YouTube to 100k within three years
- More qualified enquiries and stronger visibility for instructions, properties and local expertise
- Colleagues who feel supported and confident when appearing on camera
- Clear reporting that improves content decisions and demonstrates commercial value
Working Arrangements & Benefits
- London based, with regular location shoots and agreed flexibility for remote editing or planning
- Competitive salary of £27,000 to £32,000, dependent on experience
- Creative ownership within a supportive, ambitious and collaborative team
- Opportunities to build a standout property marketing portfolio and develop with the business
- Apple MacBook Pro and Adobe Premiere Pro provided
- Sony FX30 and DJI gimbal provided
How to Apply
Please send your CV, a brief covering note and links to a relevant portfolio or showreel. Where possible, include examples of short form social video and explain your contribution to concept, filming, editing and publishing. Shortlisted candidates may be asked to complete a concise, role relevant creative task.
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