2bTanned
Social Media Content Creator
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📍 Location: Office-Based – Full-Time Attendance Required
💼 Role Type: Full-Time or Part-Time, depending on candidate fit and experience
✨ Industry: E-Commerce / Beauty & Lifestyle
Important – Please Read Before Applying
This is NOT a remote or hybrid position.
The successful candidate will be required to work from our office every working day. Applicants must therefore live within a realistic commuting distance of our office and be able to attend in person for all agreed working days.
Applicants who are unable to commute to our office or are not within a realistic commuting distance will not be considered.
About the Brand
2bTanned is a fast-growing UK beauty brand with a strong focus on tanning, suncare and social-first product launches.
We are a highly visual, trend-led brand with an engaged online community and a strong presence across TikTok, Instagram and e-commerce. Social media plays a huge role in how we launch products, build hype, grow our audience and drive sales, so content sits right at the heart of the business.
We’re ambitious, fast-moving and always looking for the next idea, trend or creative direction that can push the brand further.
About the Role
We’re looking for a creative, trend-obsessed Social Media Content Creator to join our team and take our short-form content across TikTok, Instagram Reels and YouTube Shorts to the next level.
This role goes far beyond simply filming aesthetically pleasing videos.
You’ll be working directly against a commercial social strategy, creating engaging, high-converting content designed to build our audience, strengthen our community and ultimately turn viewers into customers.
From developing strong viral hooks and jumping on fast-moving trends to filming polished product content, creating behind-the-scenes videos and appearing on camera when required, you should understand exactly what makes someone stop scrolling, keep watching and take action.
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Key Responsibilities
📱 Content Creation
Conceptualise, film, edit and produce high-performing short-form video content for TikTok, Instagram Reels and YouTube Shorts.
🎯 Execute Against Strategy
Create content in line with monthly social strategies, brand campaigns, product launches, promotions and wider marketing objectives.
🛍️ Conversion-Driven Storytelling
Develop strong hooks, engaging concepts, clear product messaging and compelling calls-to-action that help turn views into website traffic and sales.
🔥 Trend & Platform Awareness
Stay ahead of TikTok and Instagram trends, viral sounds, new platform features, content formats and algorithm changes, and move quickly when opportunities arise.
💬 Community & Brand Building
Help build an engaged and loyal community through relatable, authentic and interactive content, while supporting engagement across comments and social channels.
📊 Performance & Optimisation
Review content performance alongside the wider team, understand what is working and use those insights to continuously improve future content.
🎥 On-Camera Content
Be confident appearing in content when required, including product demonstrations, talking-to-camera videos, behind-the-scenes content and other social-first formats.
What We’re Looking For
- Proven Short-Form Experience
You should have experience creating, editing and producing TikTok, Reels or Shorts content for brands, businesses or high-growth creator accounts. - Strong Editing Skills
Confident using tools such as CapCut, Premiere Pro, InShot or similar, with a strong understanding of mobile filming, lighting, framing and social-first editing. - Naturally Creative
You’re constantly thinking of new concepts, hooks, trends and ways to make products and brands stand out online. - Commercially Minded
You understand that successful social content isn’t just about getting views. You think about retention, engagement, clicks, conversions and ultimately sales. - Comfortable On Camera
You’re happy working both behind the camera and in front of it when required. - Fast & Proactive
Social media moves quickly, and so do we. You should be comfortable testing ideas, reacting to trends and producing content consistently without needing constant direction. - Trend Obsessed
TikTok and Instagram should genuinely be platforms you understand and enjoy. We want someone who knows what is trending, understands why content performs and can turn trends into content that feels relevant to our brands.
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Job Details
- Working Arrangement: Office-based only – no remote or hybrid working
- Hours: Full-Time or Part-Time arrangements may be considered depending on the candidate
- Salary: Competitive and dependent on experience, ability and working hours
How to Apply
Applicants must complete BOTH of the following steps:
- Apply directly through this LinkedIn job listing with your CV.
- Email giano@2btanned.co.uk with your CV and examples of your previous work.
Your email must include evidence of social media content you have previously created, such as:
• A portfolio
• TikTok or Instagram accounts
• Links to videos you have filmed or edited
• Previous brand work
• Examples of Reels, TikToks or YouTube Shorts you have produced
Applications without examples of previous video/content work will not be considered.
If you live and breathe social media, understand what makes content perform and want the opportunity to create content within a fast-moving beauty and e-commerce environment, we’d love to see what you can do. 🚀
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