Creative Hospitality Group
Social Media Content Curator
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About Creative Hospitality Group
Creative Hospitality Group is an independent Welsh hospitality company creating some of South Wales’ most exciting places to eat, drink, meet and celebrate. Since opening our first venue in 2010, we have grown a diverse portfolio of distinctive brands across Swansea and Cardiff, including BrewStone, Bambu, Peppermint, Frango, Bella and Swansea Bay Pop Up.
We are fast-paced, ambitious and always looking for the next idea. Our venues move from coffee and brunch to cocktails, live music, big events and late-night experiences, which means no two days, or content shoots, are the same. We are proud to be a growing, forward-thinking company where creative people can make a visible impact, build their skills and help shape brands that thousands of customers experience every week.
About the Role
This is a hands-on role for someone who wants to be where the action is, not someone who wants to create content entirely from behind a desk. You will be physically present across our venues and at events, capturing the energy, people, food, drinks and moments that make each brand worth following.
You will plan, shoot and edit high-quality photo and video content, manage social media platforms across all CHG brands, and turn live venue activity into relevant, engaging and commercially effective posts. From a new menu launch to our busy beaujolais day, you will know how to spot the story, capture it quickly and bring it to life online.
The role combines creativity with organisation and commercial awareness. You will be trusted to manage multiple brand personalities, stay ahead of trends, engage our communities and use performance data to improve what we do. It is ideal for someone who is proactive, social-first, comfortable working at pace and excited by the opportunity to grow alongside a developing hospitality group.
Key Responsibilities
Content Planning & Campaigns
- Plan and maintain clear, venue-specific content calendars aligned with wider campaigns, events, launches and commercial priorities.
- Develop platform-appropriate content ideas for Instagram, TikTok, Facebook, LinkedIn and other relevant channels.
- Keep content organised, scheduled and consistently at least one week ahead, while remaining flexible enough to react to live opportunities and trends.
- Ensure every piece of content reflects the correct brand voice, visual identity and customer audience.
On-Site Content Capture & Editing
- Attend CHG venues, events, activations, launches and key trading moments to capture content in person.
- Shoot high-quality photography and video, with a strong focus on short-form vertical content, Reels, TikToks, Stories and behind-the-scenes material.
- Edit content quickly and confidently using appropriate mobile and desktop tools, adding captions, audio, graphics and platform-native features.
- Build and maintain an organised bank of evergreen and campaign-specific content for every brand.
- Be available for occasional evening and weekend content capture when events and venue activity require it.
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Social Media Management
- Manage day-to-day publishing across the social media accounts of all CHG brands.
- Write engaging, accurate and brand-appropriate captions with clear calls to action.
- Monitor comments, direct messages, mentions and reviews, responding promptly and professionally.
- Escalate complaints, reputational issues or sensitive customer feedback quickly to the appropriate manager.
- Maintain accurate profile information, links, highlights, event information and campaign messaging across platforms.
Community, Creators & Influencers
- Build genuine relationships with followers and encourage user-generated content and repeat engagement.
- Work with venue teams, brand ambassadors, influencers and content creators to produce authentic, high-performing content.
- Support collaboration campaigns, creator visits and influencer activity from briefing and coordination through to content delivery and reporting.
- Identify local trends, conversations, creators and partnerships that could strengthen each brand’s reach.
Performance & Commercial Impact
- Track content performance, audience growth, engagement, reach, video views, clicks and conversions.
- Connect social activity to commercial outcomes including bookings, ticket sales, footfall, app downloads and loyalty activity wherever measurable.
- Support paid and boosted campaigns, ensuring creative is suitable for the intended audience and objective.
- Use performance insights to recommend improvements, test new formats and focus effort on content that delivers results.
- Monitor competitor activity and emerging platform trends to keep CHG’s social presence fresh and relevant.
Reporting & Collaboration
- Provide concise weekly updates on completed content, upcoming activity, performance and priorities.
- Produce a clear monthly KPI report across brands, highlighting wins, challenges, lessons and next actions.
- Work closely with the Head of Sales & Marketing, venue managers and wider marketing team to ensure content supports business priorities.
- Communicate clearly with site teams so shoots, events and campaign requirements are understood and prepared for in advance.
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Skills & Experience
- Previous experience in social media management, digital marketing or content creation, either in-house, agency-side or through a strong portfolio of independent work.
- Confident in capturing high-quality photography and video in busy, live environments.
- Strong short-form video editing skills and a clear understanding of what performs on Instagram and TikTok.
- Comfortable managing multiple social accounts and switching between different brand voices and audiences.
- Strong written communication, caption writing and attention to detail.
- Familiarity with scheduling tools, platform analytics and paid or boosted social content.
- Organised, dependable and able to manage competing deadlines in a fast-moving environment.
- Confident working independently while collaborating closely with venue teams and the wider marketing department.
- Proactive, curious and willing to test new ideas rather than wait to be told what to create.
- Commercially aware, with an understanding that great content should build both community and customer action.
What We’ll Bring
- 50% off food and drink across every CHG venue.
- Weekly Pay
- Earn an extra holiday day for each year of service after 3 years up to 35 days.
- Take extended unpaid leave, subject to approval.
- Access confidential wellbeing support through our EAP.
- Learn and grow with excellent in-house training.
- Build your career with real progression opportunities.
- Unlock bonuses and exciting company incentives (someone once won a trip to Ibiza!)
- Earn rewards through our staff referral scheme.
- Enjoy discounts at selected local gyms.
- Celebrate your birthday with a birthday bottle on us.
- Join our summer staff events and Christmas party.
- Attend key CHG events, launches and experiences.
What You’ll Bring
- You are someone who naturally notices the moments other people miss.
- You understand social culture, move quickly from idea to execution and are equally comfortable filming in a busy venue, editing a reel, replying to a customer and reviewing performance data.
- You bring energy, good judgement and a strong visual eye and you are excited by the chance to help a growing group become even more recognisable online.
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