2bTanned
Social Media & Content Executive
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📍 Office-Based – Full-Time Attendance Required 💼 Full-Time Preferred / Part-Time Considered ✨ Beauty / E-Commerce
Important – Please Read Before Applying
This is NOT a remote or hybrid position. The successful candidate will be required to work from our office on every agreed working day. Applicants must therefore live within a realistic commuting distance and be able to attend the office consistently. Applicants who are unable to commute to our office or who are looking for remote/hybrid working will not be considered.
About 2bTanned
2bTanned is a fast-growing UK beauty brand specialising in tanning, suncare, and beauty products. We are a highly visual, social-first brand with an engaged online community and a strong presence across TikTok, Instagram, and e-commerce. Social media and TikTok Shop play a major role within our business, from building brand awareness and launching new products to engaging our community and driving direct sales. We’re fast-moving, ambitious, and constantly looking for new creative ideas that can push the brand forward.
About the Role
We’re looking for a Social Media & Content Executive to join our team and help manage, grow, and develop our social media presence. This is a hands-on role combining social media management, content creation, TikTok Shop management, trend research, community engagement, and commercial thinking. You’ll work closely with the wider marketing and brand team to help execute our social strategy across TikTok, Instagram, YouTube Shorts, and other relevant platforms. A major part of this role will involve TikTok, including both content creation and the day-to-day use of TikTok Shop and its backend systems. You must therefore have previous experience using TikTok for business and be comfortable navigating TikTok Shop Seller Centre and its associated features. This is not purely a social scheduling or administrative role. You’ll also be expected to create content yourself, so you must be confident filming, editing, and producing strong social-first video content.
Key Responsibilities
- 📱 Social Media Management
- Support the day-to-day management of our social media platforms, with a particular focus on TikTok and Instagram.
- 🎥 Content Creation
- Conceptualise, film, edit, and produce engaging short-form video content for TikTok, Instagram Reels, and YouTube Shorts.
- 🛍️ TikTok Shop Management
- Support the day-to-day management of TikTok Shop, including working within TikTok Shop Seller Centre and understanding the backend functionality of the platform. This may include managing products, campaigns, promotions, creator activity, affiliate activity, content performance, and other TikTok Shop functions.
- 📈 TikTok Commerce
- Understand how TikTok content, creators, affiliates, LIVE activity, and TikTok Shop work together to generate sales and help identify opportunities to improve performance.
- 🗓️ Content Planning
- Help plan and execute content calendars around product launches, campaigns, promotions, and wider marketing activity.
- 🔥 Trend Research
- Stay ahead of emerging TikTok and Instagram trends, viral sounds, formats, creators, and platform changes.
- 🎯 Social Strategy
- Work against clear monthly social objectives and help turn wider marketing strategies into engaging social-first content.
- 🛒 Conversion-Focused Content
- Create content designed not only to entertain and engage but also to communicate product benefits and drive clicks, conversions, and sales.
- 💬 Community Management
- Support engagement across social platforms, including comments, conversations, and community interaction.
- 📊 Performance Analysis
- Review social media and TikTok Shop performance alongside the wider team and use insights to understand what content, products, creators, and campaigns are performing best.
- 🎤 On-Camera Content
- Be comfortable appearing in content when required, including talking-to-camera videos, product demonstrations, behind-the-scenes content, and social trends.
- 💡 Creative Ideation
- Regularly contribute fresh ideas for social campaigns, TikTok concepts, product launches, viral content, creator-style videos, and brand moments.
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What We’re Looking For
- TikTok Experience – Essential
- You must have previous hands-on experience using TikTok for a brand, business, or e-commerce environment.
- TikTok Shop Experience – Essential
- You must have experience using TikTok Shop and TikTok Shop Seller Centre, including an understanding of the backend of the platform. We are looking for someone who understands TikTok as both a social platform and a sales channel.
- Social Media Experience
- Previous experience working within social media, content creation, digital marketing, or a similar role.
- Strong Short-Form Content Skills
- You should understand how TikTok, Instagram Reels, and YouTube Shorts work and what makes short-form content perform.
- Video Editing Experience
- Confident using platforms such as CapCut, Premiere Pro, InShot, or similar.
- Confident Filming Content
- Comfortable filming on mobile and/or camera, with a good understanding of lighting, framing, composition, and social-first production.
- Creative & Trend-Aware
- You naturally follow trends, creators, and brands online and are constantly thinking of new content ideas.
- Commercial Mindset
- You understand that social media should contribute to wider business goals, including engagement, traffic, customer acquisition, and sales.
- Confident On Camera
- You should be comfortable appearing in social media content when required.
- Organised
- Able to manage multiple pieces of content, campaigns, and priorities while working to deadlines.
- Fast-Moving & Proactive
- Social media changes quickly. You should be comfortable reacting to trends, testing ideas, and producing content at speed.
- Strong Attention to Detail
- You understand the importance of brand tone, captions, spelling, messaging, and visual consistency.
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Ideally, You Will Have
- Experience working with a beauty, fashion, lifestyle, or e-commerce brand
- Previous experience managing a TikTok Shop
- Strong knowledge of TikTok Shop Seller Centre
- Experience with TikTok Shop affiliates and creators
- Experience managing brand social media accounts
- Experience producing TikTok and Instagram content
- Knowledge of CapCut, Premiere Pro, or similar editing software
- An understanding of social media and TikTok Shop analytics
- Experience creating commercially focused content
- A strong understanding of Gen Z and social-first consumer behaviour
- A portfolio or strong examples of previous content
Job Details
- Job Title: Social Media & Content Executive
- Working Arrangement: Fully office-based – no remote or hybrid working
- Hours: Full-Time preferred, although Part-Time may be considered for an exceptional candidate
- Salary: Competitive and dependent on experience
How to Apply
Applicants must complete BOTH of the following steps:
- Apply directly through this LinkedIn job listing with your CV.
- Email giano@2btanned.co.uk with your CV and examples of your previous work.
Your email must include evidence of social media or content work you have personally created, such as:
- A portfolio
- TikTok or Instagram accounts
- Links to videos you have filmed or edited
- Social accounts you have managed
- Previous brand work
- Examples of TikToks, Reels, or YouTube Shorts you have produced
Please also clearly outline your previous experience using TikTok Shop and TikTok Shop Seller Centre.
Applicants without relevant TikTok experience, TikTok Shop experience, and examples of previous social media/content work will not be considered. If that sounds like you, we’d love to see what you can do. 🚀
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