Jolie
Social Media & Content Lead
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About Jolie:
Jolie is an international interior design studio specialising in sensory-led design, creating extraordinary spaces that don't just look beautiful but make people feel extraordinary.
With studios in London, Manchester and New York, we work with some of the world's leading hospitality, residential and commercial brands, bringing together interior design, architecture and neuroscience to create environments that positively influence how people think, feel and behave.
About Franky Rousell:
Franky Rousell is the founder and CEO of Jolie, a creative entrepreneur and an emerging voice in the worlds of sensory interiors, wellness and lifestyle. Having founded JOLIE in 2017, Franky has spent almost a decade building an international design business, working with some of the world's leading hospitality and lifestyle brands while championing a new approach to design that places human emotion and wellbeing at its heart.
Beyond Jolie, Franky is developing her personal brand at the intersection of entrepreneurship, design, wellness and modern living. With a passion for exploring how our environments influence the way we think, feel and behave, she is building a platform that brings together her professional expertise, entrepreneurial journey and personal perspective on creating a more nourishing way of life. Her ambition is to make sensory interiors and the relationship between our environments and wellbeing an accessible, exciting and culturally relevant conversation.
The Opportunity:
We're looking for a creative, culturally curious Social Media & Content Lead to join our growing team and shape the digital presence of both Jolie and our founder, Franky Rousell.
This is a unique opportunity to work across two distinct but interconnected brands, bringing together the worlds of interiors, wellness, hospitality, entrepreneurship and lifestyle. Working closely with our Head of Marketing and directly with Franky, you'll take ownership of our social media channels, developing engaging content that builds communities, grows our audiences and brings our stories to life.
We're looking for someone who understands the power of founder-led storytelling and has a natural instinct for creating content that people genuinely want to follow. From capturing the behind the-scenes of an international design studio to documenting the life of a female founder building her personal platform, you'll have the creative freedom to develop original ideas, explore emerging trends and shape how our stories are told.
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Key Responsibilities:
Social Media & Content Creation:
- Own the day-to-day management and growth of JOLIE and Franky Rousell's social media channels, including Instagram, TikTok and LinkedIn.
- Develop and execute engaging content calendars aligned with the wider marketing strategy.
- Create high-quality, social-first content, including Reels, photography, carousels, Stories and short-form video.
- Capture authentic behind-the-scenes content across studio life, project visits, events, travel and founder-led experiences.
- Film, photograph and edit content independently, while coordinating professional shoots where required.
- Develop original content concepts and recurring series that build engagement and establish a recognisable visual identity across both brands.
Founder-Led Personal Brand:
- Work directly with Franky to develop her personal social media presence, positioning her as an emerging voice across sensory interiors, wellness, entrepreneurship and lifestyle.
- Translate her expertise, personality and everyday experiences into engaging content that connects with audiences beyond the traditional design industry.
- Identify relevant trends, cultural conversations and creative opportunities that align with her personal brand.
- Develop a distinctive tone of voice and content approach that feels authentic, aspirational and relatable.
Strategy, Growth & Collaboration:
- Develop platform-specific strategies to increase reach, engagement and audience growth.
- Monitor social media performance, identifying opportunities to continually refine our content.
- Work closely with our Head of Marketing and external PR agency to amplify campaigns, press coverage, speaking engagements and events.
- Identify opportunities for collaborations with relevant brands, creators and founders.
- Ensure JOLIE and Franky's personal platforms maintain distinct identities while complementing one another.
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About You:
We're looking for someone who combines exceptional creative instincts with a strong understanding of social media culture.
You'll ideally have:
- Proven experience managing social media for a founder, personality, creative business or luxury lifestyle brand.
- A strong portfolio demonstrating your ability to create engaging, visually compelling social-first content.
- Excellent filming, photography and video-editing skills, with confidence creating content independently.
- A deep understanding of Instagram, TikTok and LinkedIn, including emerging trends, audience behaviour and organic growth.
- A natural ability to identify interesting stories and translate everyday moments into engaging content.
- A strong visual aesthetic and genuine interest in interiors, wellness, hospitality, fashion and contemporary culture.
- Excellent organisational skills, initiative and confidence working directly with a founder in a fast-paced creative environment.
Experience developing a founder-led personal brand or working within a talent management, lifestyle or creative agency would be particularly valuable.
Why Join Jolie?
This is an opportunity to play a defining role in the next chapter of an international design studio while helping develop the personal brand of its founder.
You'll have access to an exciting world of international design projects, luxury hospitality, creative collaborations, industry events and behind-the-scenes experiences, with the freedom to turn these moments into compelling digital storytelling.
We're looking for someone who wants to do more than manage social media accounts. We want someone who is excited by the opportunity to build brands, develop engaged communities and create content that has genuine cultural relevance.
To apply:
Please send your CV, portfolio and examples of social media accounts or personal brands you've helped develop and grow: Careers@wearejolie.com
You can also check out our existing channels: @joliestudioltd @frankyrousell
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