RetailMeNot
Social Media & Content Lead
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The Opportunity
With over 15,000 five-star reviews, VoucherCodes is the UK's biggest and most trusted voucher site. Partnered with big brands like Adidas, Samsung, John Lewis, Travelodge, and Domino’s Pizza, we receive over 8 million visits per month. Right now, we’re looking for a Social Media & Content Lead to join our Digital Marketing team.
As our Social Media & Content Lead, you’ll be the creative engine driving the next phase of our social media growth. Focused on mobile-first video production, creator partnerships, cross-departmental collaboration, and strategic channel expansion, this role bridges the gap between high-level commercial strategy and daily execution.
Reporting directly to the Senior Social Media Manager, you will lead our video content output - balancing organic, trend-led "social-first" content with high-stakes commercial partner deliverables. You will film and edit high-converting video assets, manage end-to-end influencer and UGC operations, and pioneer our launch on search-critical platforms like YouTube and Reddit.
Key Responsibilities
Content Production & Commercial Partnerships
- Mobile-First Video Execution: Concept, film, and edit engaging, high-quality video content (Reels, TikToks, Shorts) for both organic feed growth and sponsored brand partnerships.
- Commercial Fulfilment: Work closely with the Partnerships team to fulfil client briefs and ensure all commercial video deliverables meet strict deadlines and brand standards.
- Protecting Organic Engagement: Produce trend-led, non-promotional content to maintain our target engagement rate and balance commercial output on our feeds.
- Cross-Functional Asset Hub: Act as the primary video content lead for internal teams, producing dedicated video assets to support User Experience (UX), VIP/Loyalty, SEO, and Brand Campaigns.
Influencer & UGC Operations
- End-to-End Creator Management: Source, negotiate with, and manage relationships with influencers and User-Generated Content (UGC) creators.
- Asset Pipeline: Direct external creators to ensure they deliver high-converting, on-brand video assets that can be repurposed across organic feeds, app experience, and paid ads.
Strategic Channel Expansion
- YouTube & Reddit Launch: Lead the setup, content creation, and daily running of our new YouTube and Reddit channels to capture search demand, improve AI discovery, and expand brand visibility.
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Team & Cross-Functional Collaboration
- Social Team Synergy: Work hand-in-hand with our Social Media Assistant on big brand campaigns, community initiatives, and high-impact BAU content.
- Paid Media Alignment: Collaborate with the Paid Media Manager to identify organic top-performers and supply high-converting UGC assets for performance ad campaigns.
Job Qualifications
- Experience: 3–5 years of hands-on social media and content creation experience in-house or agency.
- Expert Creator & Editor: Exceptional skills in producing and editing mobile-first video (CapCut, Premiere Pro, InShot, etc.), with a sharp eye for pacing, thumb-stopping hooks, and storytelling.
- On & Off Camera: Equally comfortable presenting in front of the camera, interviewing others, or directing external creators behind the scenes.
- Influencer & UGC Savvy: Proven experience sourcing, briefing, and managing influencer partnerships and UGC pipelines.
- Platform Native: Deep understanding of Instagram, TikTok, YouTube Shorts, and Reddit cultures, trends, and algorithm mechanics.
- Commercial Mindset: Strong awareness of how organic engagement, creator content, and social storytelling support direct commercial revenue and business targets.
Our Benefits
- The flexibility to get that perfect work/life balance with hybrid working - especially when balancing work with family or personal commitments.
- A supportive, inclusive culture; we care about each other, our customers, and our planet.
- Two uninterrupted hours a week dedicated to your personal development.
- Pension, with employer contributions up to 8%.
- Subsidised gym membership.
- Private medical insurance.
- Employee Assistance Programme.
- Free lunch from JustEat for Business when you’re in the office.
- Regular social events.
- 16 hours volunteering time per year along with donation matching.
- Enhanced parental leave, with specific support in place for returning to work parents.
Join us
Join us at our bright, spacious open-plan office. Situated in the heart of London, we occupy all three floors of Yeoman House in Clerkenwell. The area is home to a wonderful array of cafés, restaurants, pubs, and galleries. For the more adventurous, there's some of the best street food London has to offer right on our doorstep. We don’t expect you to be in the office every day - there’s plenty of flexibility so you can achieve a great work/life balance.
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About Ziff Davis Shopping
VoucherCodes is part of Ziff Davis Shopping, which helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our US brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains, and more. We also run VoucherCodes, one of the leading discount code brands in the UK.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity, and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact, and Vipre Security.
At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Ziff Davis Shopping is the place for you.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive.
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