Minor Figures
Social Media & Content Manager
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ABOUT US
Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future.
Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.
We have big plans for the future of Minor Figures. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.
SALARY BANDING
ABOUT THE ROLE
We're looking for a social-first thinker who can translate Minor Figures' culture into content that makes people feel like they're part of something. You'll own our organic social strategy and execution across Instagram, TikTok, and LinkedIn — shaping how the brand shows up culturally, building engagement with our audience, and developing content that supports both brand growth and D2C performance.
This is a hands-on role for someone who can think strategically, create compelling content, and execute consistently. You'll be the person who launches Minor Figures on TikTok for the first time — building the channel from zero, establishing our voice, and growing an early community. TikTok is a new chapter for us and we want someone who's as excited about it as we are! You will work across global teams to develop a cohesive global social presence.
You will be responsible for creating social content that’s anything but boring. Interesting, weird and uniquely Minor Figures. You'll work closely with our Head of Ecommerce, whose job is to put paid spend behind what you build organically — so the two functions feed each other.
Beyond that, you'll collaborate across EMEA and NAM marketing teams, making sure regional activity is reflected in a joined-up global social calendar that both markets own and input into.
Although there are global responsibilities, this role sits within the EMEA marketing team and reports to the Head of Marketing (EMEA).
WHAT YOU’LL BE RESPONSIBLE FOR
Strategy & growth
- Build and own the organic social strategy across Instagram, TikTok, and LinkedIn, defining channel approach, content pillars, and audience priorities
- Identify growth opportunities: content formats, platform moments, creator partnerships, and audience behaviour that can move the needle
- Co-own the global social calendar with NAM marketing so market-level activity and always-on content are always aligned
- Set the framework for how Minor Figures shows up on social: tone, formats, cadence, and creative direction
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Content & channels
- Own organic social output (always-on content and campaign-led content) across Instagram and TikTok and manage UGC and White label content from NAM marketing team
- Produce social-first content from concept through to posting - video, static, reels, and stories
- Lead the MF TikTok launch - build the channel strategy from scratch, establish our voice, grow the early community, and set the standard for how Minor Figures shows up on the platform
- Manage LinkedIn for EMEA ensuring brand presence is consistent and relevant marketing activity is captured. You will also work closely with NAM Marketing on NAM specific Linkedin posts
- Manage the content calendar day-to-day, ensuring everything that goes out is on-brand, on-time, and platform-appropriate
Community & partnerships
- Lead community management across organic channels — responding to comments, building relationships, keeping Minor Figures present in the right conversations
- Identify and manage influencer and creator partnerships, building a pipeline of UGC that feeds both organic performance and paid creative testing
Stay ahead of platform changes, trends, and cultural moments
Work closely with our Head of Ecommerce to ensure organic content is built with paid amplification in mind feeding a consistent creative pipeline for paid social
Reporting
- Own organic KPIs: follower growth, engagement rate, reach, and content performance across Instagram, TikTok, and LinkedIn.
- Flag what's working so our Head of Ecommerce knows what's worth putting paid spend behind
- Report organic performance to the both EMEA and NAM Marketing Director as part of regular marketing reviews
ABOUT YOUR TEAM
ABOUT YOU
- 3-4 years of experience in social media or content creation for a consumer brand — you've owned a channel, made the content, and grown an audience
- You're a confident and creative content producer — comfortable on camera, directing shoots, editing on mobile, and producing content for TikTok and Reels
- You’re a strategic thinker who understands what makes a channel grow, how to spot opportunities in emerging trends, and how to translate audience behaviour into content that actually performs
- You understand the relationship between organic and paid social, creating content with amplification in mind, not just organic reach
- You have experience working with influencers and creators, knowing how to brief, build relationships, and get great content out of partnerships
- You're highly organised and collaborative - able to manage a content calendar across multiple channels and coordinate across markets
- You're comfortable in a small, fast-moving team where you're expected to get stuck in and bring energy
- You have a genuine passion for culture, community, and authentic storytelling
- A genuine understanding of specialty coffee, hospitality, or food and drink is a real plus
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WHAT’S IN IT FOR YOU
We realise that a job is more than just the take home salary each month. So what are you really getting?
And, as part of the Minor Figures team, you’ll have the opportunity to invest in the business, with the option to buy shares in the company at an agreed price. Having skin in the game and really contributing to our success. Because it’s you and us all that do make this all happen.
But of course, we look after you in the other ways that you’d expect:
- 25 days of annual leave + bank holidays. Up to 5 days annual leave rollover to the following year
- 1 additional day off to protest, volunteer, attend a demonstration
- EquipsMe Health Insurance
- Free membership for you and your family on the ‘Calm’ app
- Parental Leave Policy
- Pension scheme NEST
- Everyone has options for shares in the company
- Plenty of coffee and oat m*lk! YAY!
- Vegan lunch & snacks when you are in the office
- Staff discount 30% off on all orders
- Cycle to work scheme
- Parking permit available with HR
YOUR COMMITMENT
You’ll be based out of our office in East London 2x a week. Work-from-home flexibility is supported but the office will be your base and allow you to bring the energy and creativity to help educate and inspire our team. The hours of work are 9am - 5.30pm. Flexibility is required due to working with teams between different time zones [UK & US].
OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
WHAT’S NEXT
To apply, please send your CV alongside a link to your creative portfolio or examples of social content you've produced. We want to see how you think and what you make, not just where you've worked.
Required qualifications
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