Hatching Dragons
Social Media & Content Manager
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Social Media & Content Manager
We’re looking for a creative, strategic, and highly hands-on Social Media & Content Manager to lead social media execution and brand communications in partnership with the Head of Brand & Marketing and video team. This person will be responsible for turning ideas, stories, expertise, and brand priorities into compelling social content — from content calendar to filming, editing, writing, publishing, and analyzing performance.
The ideal candidate understands how to build a strong brand presence, but they are equally comfortable picking up a camera, editing a Reel, creating a carousel, writing a strong hook, or shaping a founder's thought into content that feels authentic and platform-native. This is a hands-on content creation role. You will be expected to take content from idea to finished asset. Concept, shoot, edit, and publish social-first content.
Content Creation & Editing
- Edit short-form video for Instagram Reels, TikTok, Stories, and other platforms.
- Create and edit carousels, static posts, graphics, and other social formats.
- Add captions, subtitles, text overlays, transitions, music, sound, and other edits appropriate to the platform.
- Repurpose longer-form content into multiple social assets.
- Develop strong hooks and opening frames designed to capture attention.
- Identify cultural trends and conversations that create relevant opportunities for the brand to participate.
- Maintain a high standard of visual quality while keeping content feeling native and authentic to social.
- Manage the content production process from initial concept through final edit and publishing.
- Use tools such as CapCut, Adobe Premiere Pro, Canva, or equivalent editing platforms.
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Community & Audience
- Manage the day-to-day social presence and engage with the community.
- Monitor comments, DMs, mentions, and relevant conversations.
- Identify recurring questions, interests, and audience insights that can inform future content.
- Build relationships with customers, creators, partners, and relevant communities.
- Understand what the audience is responding to and turn those insights into new content ideas.
What We’re Looking For
- 3–5+ years of experience in social media, content creation, digital marketing, brand communications, or a related role.
- Strong understanding of Instagram, TikTok, short-form video, and social-first storytelling.
- Strong hands-on video editing skills — you should be able to take raw footage and independently turn it into polished, engaging social content.
- Excellent understanding of pacing, hooks, storytelling, captions, music, transitions, and what makes short-form content work.
- Strong copywriting skills and the ability to write in distinct voices.
- Strong visual instincts and an understanding of brand identity.
- Comfortable filming content independently and directing others when needed.
- Comfortable working directly with founders and senior stakeholders.
- Strong editorial judgment — you know what is worth posting, what needs refinement, and what should be left on the cutting-room floor.
- Ability to balance authenticity with strategic brand considerations.
- Highly organized and able to manage multiple content streams and deadlines.
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