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Social Media & Content Manager
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Social Media & Content Manager
Salary: £40,000–£45,000 per annum, depending on experience
Location: London
Reporting to: Founder, Jill Paton
About the Role
We're looking for a creative, commercially minded and highly organised Social Media & Content Manager to own our social media presence and content strategy across LinkedIn, Instagram, TikTok, and WhatsApp.
This is a hands-on role for someone who can think strategically and execute independently — growing our audience, strengthening our brand, and managing campaigns end to end. You'll manage our annual paid social budget, coordinate content shoots, work with videographers and photographers, and build relationships with influencers and creators.
This is a chance to genuinely own the social and content function of a growing business, with direct impact on brand awareness and growth.
Key Responsibilities
Social Media Strategy & Management
- Own the social media strategy across LinkedIn, Instagram, TikTok, and WhatsApp
- Manage and grow two LinkedIn pages (main business + showcase)
- Build channel-specific content strategies and monthly/annual content calendars
- Plan, schedule, and publish content; manage community engagement and messages
- Grow our WhatsApp community with engaging, community-led content
- Monitor trends and competitor activity; continually test and refine our approach
Content Creation & Production
- Own content creation end to end — concept through to publication
- Develop creative concepts for video, photography, graphics, and social-first campaigns
- Organise and coordinate content shoots; brief and manage videographers, photographers, and freelancers
- Manage shoot logistics, timelines, deliverables, and budgets; attend shoots where required
- Spot emerging trends and turn them into relevant, on-brand content
- Maintain consistent brand voice and visual identity across channels
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Paid Social & Budget Management
- Manage the annual social/paid advertising budget
- Plan, launch, and optimise paid campaigns; test audiences, creative, formats, and messaging
- Track ROI and spend, and recommend budget allocation
- Align paid campaigns with commercial objectives
Influencer & Creator Partnerships
- Identify, approach, and build relationships with influencers and creators
- Manage campaigns from outreach through delivery, including briefs, budgets, and negotiations
- Track performance and identify longer-term partnership opportunities
Campaigns & Brand
- Support wider marketing campaigns, launches, events, and key business moments
- Develop social campaigns that drive awareness, engagement, and acquisition
- Work with the wider team to turn business priorities into engaging content
Reporting & Analytics
- Own regular reporting across all channels on growth, reach, engagement, performance, and paid ROI
- Use data to identify what's working and continuously improve strategy
- Present clear recommendations to senior stakeholders
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What We're Looking For
- 3–5+ years' experience in social media, content, or digital marketing
- Proven experience managing multiple channels for a brand or business
- Strong knowledge of LinkedIn, Instagram, TikTok, Facebook, and WhatsApp
- Experience managing paid social campaigns, budgets, and influencer/creator relationships
- Experience organising shoots and managing videographers/photographers
- Strong creative briefing, project management, and analytical skills
- Commercial awareness and excellent written communication/copywriting
- Highly organised, proactive, and comfortable working independently
The Ideal Person
Someone creative, commercially minded, and proactive — who understands why we're posting, not just what. You'll spot a TikTok trend and know how to make it ours; you'll be equally comfortable briefing a videographer, managing an ad budget, or presenting the numbers afterwards. We want someone who builds and grows our social presence, not just manages a posting schedule.
What You'll Get
- Genuine ownership of the social and content function
- Significant creative freedom and responsibility
- Direct access to senior leadership
- The chance to build and shape a growing brand's social presence
- A fast-paced, entrepreneurial environment
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