a21
Social Media & Content Manager - a21 UK, incorporating IWSC and Club Oenoloqique
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Social Media & Content Manager
a21 UK incorporating IWSC, Club Oenologique and a growing consumer event portfolio
About a21 UK
a21 UK incorporates the IWSC (International Wine & Spirit Competition), drinks title Club Oenologique, and a growing culinary and consumer event portfolio.
Since 1969, the IWSC has set the global benchmark for quality across wine, spirits and other drinks categories. The competition evaluates more than 11,000 entries annually from over 90 countries and is recognised worldwide for its expert judging, rigorous standards and prestigious awards programme.
Club Oenologique is the digital content arm of the IWSC, providing expert-led recommendations, insights and inspiration across wine, spirits, food and travel. Through editorial storytelling and trusted expertise, Club Oenologique connects with an engaged audience of drinks enthusiasts, collectors and industry professionals.
a21 UK is also expanding its consumer event portfolio, including the launch of the London edition of the established US-based Heritage Fire culinary event series in 2026. As part of US-based experiential marketing agency a21, the business specialises in live experiences, event production, brand activations and creating meaningful connections between brands and audiences.
This is an opportunity to join the team at an exciting stage of growth, creating content that brings our brands, events and communities to life across digital channels.
The role
We are looking for a creative, digitally minded and commercially aware Social Media & Content Manager to grow and develop the digital presence of IWSC, Club Oenologique and a21 UK’s expanding consumer event portfolio.
This is a hands-on role responsible for creating engaging social-first content, managing channel activity, building audience engagement and using insights to continually improve performance. The successful candidate will bring together creativity, storytelling and data-driven thinking, transforming campaigns, events, awards, partnerships and industry moments into compelling digital content that connects with audiences across wine, spirits, food, hospitality and luxury lifestyle sectors.
Working across multiple brands, this role will play a key part in increasing awareness, strengthening communities and amplifying the stories behind some of the world’s most respected drinks and culinary experiences.
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Core criteria
- Minimum three years’ experience managing social media channels and creating digital content, ideally within drinks, food, hospitality, luxury lifestyle, publishing or events.
- Proven experience developing engaging social media content across platforms including Instagram, LinkedIn, TikTok and Facebook.
- Strong content creation skills, with experience producing short-form video, reels, graphics and campaign assets.
- Strong experience using Google Analytics, social media analytics platforms and digital reporting tools to measure performance, identify insights and support data-driven decision making.
- Experience setting up, monitoring and optimising paid social campaigns using Meta Ads Manager, and familiarity with Google Ads or other digital advertising platforms, including audience targeting, budget management and performance analysis.
- Strong copywriting skills, with the ability to adapt tone of voice for different audiences and brands.
- A creative eye with strong attention to detail and an understanding of premium brand positioning.
- Ability to manage multiple campaigns, deadlines and stakeholders in a fast-paced environment.
- Passion for the food, drinks and hospitality sectors.
- Strong communication skills with a proactive, collaborative approach.
Key responsibilities
Social Media & Community Management
- Manage day-to-day social media activity across IWSC, Club Oenologique and a21 UK consumer event channels.
- Own and maintain social media calendars, ensuring consistent, engaging and timely content.
- Create and publish content across priority channels including Instagram, LinkedIn and other relevant platforms.
- Develop content that celebrates IWSC winners, judges, producers, partners, events and industry stories.
- Develop content that showcases Club Oenologique’s editorial content, expert voices, drinks discoveries, food and travel features, and industry insights.
- Engage with audiences, partners and the wider drinks community to build meaningful digital relationships.
- Monitor social trends, audience behaviour and competitor activity to identify opportunities for growth.
Content Creation
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- Create compelling social-first content including short-form video, reels, stories, graphics, carousels and campaign assets.
- Capture and develop content around events, tastings, judging sessions, launches and brand activations.
- Transform campaigns, editorial stories and commercial partnerships into engaging digital experiences.
- Work closely with marketing, editorial, events and commercial teams to maximise the reach and impact of key initiatives.
- Ensure all content reflects the distinct tone, positioning and audiences of IWSC, Club Oenologique and a21 UK's wider event portfolio.
Paid Social & Campaign Management
- Set up, manage and optimise paid social campaigns across key campaigns, events and commercial initiatives.
- Develop and adapt creative assets, audiences and targeting strategies for paid activity across relevant platforms.
- Manage budgets, monitor campaign delivery and optimise activity to improve reach, engagement and conversion.
Analytics & Insights
- Track, analyse and report on social media performance across all brands and channels using tools such as Google Analytics, social media analytics platforms and reporting dashboards.
- Produce regular reports covering audience growth, engagement, reach, content performance and campaign results.
- Use data insights to identify trends, understand audience behaviour and inform future content strategy and audience development.
What we offer
- Competitive salary and benefits package.
- Opportunity to work with some of the world’s most respected drinks and culinary brands.
- Exposure to international markets, events and industry leaders.
- Wine & spirits education: support to complete WSET qualifications, with access to in-house tastings and category-specific learning.
- A creative and collaborative working environment within a growing global business, with opportunities for international travel and exposure to global events and industry experiences.
- 25 days’ holiday + Bank Holidays.
Location: three days per week in our City of London office and two days remote, with opportunities to travel to events and industry activations.
To apply: Please send your CV and a covering email, including your salary expectations, to Georgina Swallow - Georgina.Swallow@iwsc.net
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