develop
Social Media & Content Marketing Executive
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Social Media & Content Marketing Executive - London - Bank
3 Days per week in the office
Develop is an award-winning tech recruitment business that exists to raise the standard of technical recruitment. We are specialists, high-performing and growing across the UK, Europe and the US – and we are now hiring a Social Media & Content Marketing Executive to help us build on our already strong online presence.
This role is perfect for someone who loves marketing and loves technology. If you're interested in using your AI skills to build on one of the best brands in the market, this is the place!
Key Responsibilities
Social media ownership
- Own the company LinkedIn and Instagram channels, including strategy, content planning, copywriting, design, scheduling, community management and analytics.
- Build and run content calendars for new hires, awareness weeks, events, partnerships and key commercial campaigns.
- Actively engage with our online communities to drive comments, conversations, leads and inbound interest.
- Report monthly on performance and make clear recommendations to improve reach, engagement and lead generation.
Content creation (internal and external)
- Create and repurpose content across multiple formats including social posts, carousels, blogs, case studies, email content, one-pagers, pitch decks and simple reports.
- Produce both internal content (onboarding, process and culture materials) and external content (client- and candidate-facing assets).
- Maintain a consistent brand voice and visual identity across all channels and documents.
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AI-enabled content and workflow
- Use AI tools day to day for drafting, research, summarising, repurposing and design support.
- Write strong prompts and iterate to get usable output, then edit for accuracy, tone and brand before publishing.
- Turn hero assets (events, reports, podcasts, market data) into multiple pieces of content across social, email and web.
- Identify repetitive tasks that can be streamlined or automated with AI to free up time for higher-value creative and strategic work.
Consultant enablement and personal brand support
- Curate and draft LinkedIn content for consultants and leadership, ensuring a regular cadence of high-quality posts.
- Provide simple content calendars, post ideas and templates that consultants can use to build their personal brands and generate leads.
- Run occasional training or 1:1 sessions to help consultants use AI, social media and content assets effectively for business development.
Website support
- Contribute to website content updates (blogs, case studies, landing pages) to keep our site aligned with our positioning and campaigns.
- Generate ideas for simple gated content and lead magnets that can be promoted via social and email.
- Knowledge of website CMS would be a huge bonus!
Data, reporting and continuous improvement
- Track and report key metrics such as impressions, engagement, followers, clicks, leads and consultant post activity.
- Use performance data and AI-assisted analysis to refine topics, formats and posting schedules.
- Stay current on platform changes and new AI features, testing and adopting where there is clear commercial value.
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Skills, Experience and Attributes
Essential
- Proven experience managing social media and content exec for a recruitment business, brand or agency, with LinkedIn and Instagram as primary channels.
- Strong copywriting skills with excellent grammar and the ability to write engaging posts, headlines and short-form content.
- Confident user of AI tools (e.g. Claude, ChatGPT) and design tools (e.g. Canva, Adobe) for content creation and repurposing.
- Able to interpret channel and campaign data and turn it into clear, commercial recommendations.
- Highly organised, able to manage multiple requests, deadlines and stakeholders without dropping quality.
- Strong communication skills and confidence working directly with senior leaders and consultants.
Why develop?
At develop you get the pace and ambition of high-performance recruitment, with the stability and focus of growing one brand you’re proud of. We’re specialists; we care about doing things properly, and we invest in our people with learning, progression and a genuinely supportive culture.
You can expect:
- Clear progression and a genuine say in how we grow.
- A leadership team that backs ideas and moves quickly.
- A culture built on accountability, quality and being human, not just short-term numbers.
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